Results 281 to 290 of about 38,192 (305)

Private Labels - A Study of the Development of Private Labels on the Fast-Moving Consumer Goods Market

2014
The Fast-moving Consumer Goods Market (FMCG) is characterized by the competition between private labels and national brands. Private labels are a global phenomena, but the private label market differs between nations due to various market conditions.
Andersson, Lisa, Boman, Josefin
openaire   +1 more source

Students and Private Labels: Categories of Private Labels Buying by University Students

Hradec Economic Days, 2020
openaire   +1 more source

Private labels and national brands: the case of India

International Journal of Business and Globalisation, 2021
Sandeep Puri
exaly  

Strategic effects of private labels

1999
Dans le cadre des relations détaillants-producteurs, cet article s'intéresse à la concurrence, au niveau de la distribution, entre un bien sous marque nationale et un autre sous marque de distributeur. C'est une concurrence en prix pour des produits différenciés verticalement : le bien de haute qualité étant le bien de marque nationale et le bien de ...
Bontems, Philippe, Monier Dilhan, Sylvette, Requillart, Vincent   +2 more
openaire   +2 more sources

Can premium private labels compete with luxury brands: the impact of advertising on perceived luxuriousness

International Journal of Advertising, 2020
Jong-Ho Lee, Charles R Taylor
exaly  

Food Retailers’ Objectives of Developing Private Label Products and their Perspectives to Private Label Products

Business and Economics Research Journal, 2011
In the intensive competitive environment, retailers incline to develop their own branded products (private label products) to make a differentiation over their rivals and to gain a market share. On the other side, retailers’ have some objectives in developing private label products.
openaire  

Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions

Journal of Retailing and Consumer Services, 2015
Patricia Rossi, Adilson Borges
exaly  

What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

Journal of Marketing Research, 2010
Jan-Benedict E M Steenkamp, Harald J Van Heerde, Inge Geyskens   +2 more
exaly  

Taking the label out of private label: An investigation if the private label brand affects the consumers’ willingness to pay

2014
MSc in Marketing and ...
openaire   +1 more source

Proliferation of private labels in the groceries sector: The impact on category performance

Journal of Retailing and Consumer Services, 2013
Rainer Olbrich
exaly