Results 211 to 220 of about 2,988,114 (258)

The Future of Private Labels: Towards a Smart Private Label Strategy

Journal of Retailing, 2021
Modern day store brands (SB) or private labels (PL), now also popularly called private brands, are brands generally owned and marketed by retailers. They have been active on the market for about 70 years.
Katrijn Gielens, Yu Ma, Aidin Namin, R. Sethuraman, Ronn J. Smith, R. Bachtel, Suzanne Jervis   +6 more
semanticscholar   +3 more sources

Can premium private labels compete with luxury brands: the impact of advertising on perceived luxuriousness

International Journal of Advertising, 2020
Increasingly, high-end retailers in various parts of the world are marketing premium private label products. This study examines the degree to which advertising can lead premium private labels to be perceived as luxurious and the factors that enhance ...
Seoyoung Kim, Sungkyu Lee, Jong-Ho Lee, C. R. Taylor   +3 more
semanticscholar   +3 more sources

Can copycat private labels improve the consumer’s shopping experience? A fluency explanation

Journal of the Academy of Marketing Science, 2017
Katie Kelting, Adam Duhachek, Kimberly A. Whitler   +2 more
semanticscholar   +3 more sources

The impact of private labels on consumer store loyalty: An integrative perspective

Journal of Retailing and Consumer Services, 2016
Rita Coelho do Vale, P. V. Matos, Jorge Caiado   +2 more
semanticscholar   +3 more sources

Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions

Journal of Retailing and Consumer Services, 2015
Patricia Rossi, Adilson Borges, Marat Bakpayev   +2 more
semanticscholar   +3 more sources

How social media shapes the fashion industry: The spillover effects between private labels and national brands

, 2020
Social media has become one of the major industrial marketing channels for companies. Because of the nature of social media, social media marketing produces a strong branding effect for small and medium enterprises (SMEs) in the fashion industry.
S. Hsiao, Yen-Yao Wang, T. Wang, T. Kao
semanticscholar   +1 more source

Can we shop ourselves to a clean sea? An experimental panel approach to assess the persuasiveness of private labels as a private governance approach to microplastic pollution.

Marine Pollution Bulletin, 2020
In this study, we conducted an experimental panel survey in Norway, Germany and Portugal to explore consumers' willingness to pay more for products that are certified microplastic free.
A. Misund, R. Tiller, J. Canning‐Clode, M. Freitas, Jörn O Schmidt, Jamileh Javidpour   +5 more
semanticscholar   +1 more source