Results 221 to 230 of about 2,988,114 (258)

An evolutionary game theoretic model for analyzing retailers’ behavior when introducing economy and premium private labels

, 2020
The significant growth of Private Labels (PLs) has led to a growing competition between National Brand (NB) manufacturers, on the one hand, and retailers, on the other; while manufacturers strive to achieve enhanced customer loyalty through such measures
Parisa Assarzadegan, S. Hejazi, Gholam Ali Raissi   +2 more
semanticscholar   +1 more source

Are they always promising? An empirical analysis of moderators influencing consumer preferences for economy and premium private labels

Journal of Retailing and Consumer Services, 2015
Oliver Schnittka
semanticscholar   +3 more sources

Tapping the potential space-positioning of private labels

, 2020
The purpose of this study is to analyze the current scenario of private labels from consumers and retailers’ point of view and provide inputs to the retailers that will help them to increase their profitability. Profitability for retailers is a resultant
Veenu Sharma, Bhuvnesh Kedia, V. Yadav, Shreya Mishra   +3 more
semanticscholar   +1 more source

Extrinsic cues, perceived quality, and purchase intention for private labels

Asia Pacific Journal of Marketing and Logistics, 2019
Purpose Based on the cue utilization theory and congruity theory, the purpose of this paper is to investigate the mediating effects of perceived quality on the relationships between category characteristics and purchase intention for private labels ...
Liu Yan, Fanc Xiaojun, Jie Li, Xuebing Dong   +3 more
semanticscholar   +1 more source

Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels

Marketing science (Providence, R.I.)
We study when and why a platform may seek to give preference to its private label in sponsored advertising.
Fei Long, Wilfred Amaldoss
semanticscholar   +1 more source

In-store marketing of private labels: applying cue utilisation theory

, 2020
PurposeThe purpose of this study is to examine the effectiveness of in-store private label marketing to impact the attitude of consumers towards private label brands (PLBs) by influencing consumers' perceived quality variations between the PLBs and ...
Sita Mishra, Gunjan Malhotra, Garima Saxena   +2 more
semanticscholar   +1 more source

Consumers’ purchase intention of private labels: The case of e‐retailers

Global Business and Organizational Excellence
In economically vulnerable situations such as the pandemic, private‐label products generate bigger appeal. The behavior of online private‐label consumers has remained understudied thus far, despite several studies suggesting that different channels lead ...
Sher Singh Yadav, S. Kar
semanticscholar   +1 more source

Effects of multitier private labels on marketing national brands

Journal of Product & Brand Management, 2019
Purpose This paper aims to understand empirically how shares of standard and premium private label (PL) products affect a retailer’s marketing mix decisions toward national brands (NBs).
M. Akçura, Ian Clark S. Sinapuelas, H. Wang   +2 more
semanticscholar   +1 more source

Purchasing veg private labels? A comparison between occasional and regular buyers

, 2021
E. Martinelli, F. D. Canio
semanticscholar   +1 more source

Warming up to private labels: Temperature impacts private label performance

Journal of Retailing
Josh Lundberg, Daniel E. Chavez
semanticscholar   +1 more source