Results 231 to 240 of about 2,988,114 (258)

The ways we perceive: A comparative analysis of manufacturer brands and private labels using implicit and explicit measures

Journal of Business Research, 2022
Morana Fuduric
exaly  

How to brand your private labels

, 2018
I. Geyskens, K. Keller, M. Dekimpe, Koen de Jong   +3 more
semanticscholar   +1 more source

Assesing the success of private labels online: differences across categories in the grocery industry

Electronic Commerce Research, 2018
M. Arce-Urriza, Javier Cebollada
semanticscholar   +1 more source

Private Labels and Retailer Profitability: Bilateral Bargaining in the Grocery Channel

, 2018
Paul B. Ellickson, Pianpian Kong, Mitchell J. Lovett   +2 more
semanticscholar   +1 more source

Private labels importance across different store loyalty stages: a multilevel approach

, 2017
Rita Coelho do Vale, P. V. Matos
semanticscholar   +1 more source

Influence of brand equity on the price premium for private labels in fresh produce: A contingent valuation survey

, 2018
Kiyotaka Masuda, Shohei Kushiro
semanticscholar   +1 more source

The Value of Product Attributes, Brands and Private Labels: An Analysis of Frozen Seafood in Germany

, 2016
Julia Bronnmann, F. Asche
semanticscholar   +1 more source

What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

Journal of Marketing Research, 2010
Jan-Benedict Em Steenkamp, Harald J Van Heerde, Inge Geyskens   +2 more
exaly  

Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions

Journal of Retailing, 2014
Inge Geyskens, Marnik G Dekimpe
exaly  

Understanding premium private labels: A consumer categorisation approach

, 2016
M. Nenycz-Thiel, Jenni Romaniuk
semanticscholar   +1 more source