Results 21 to 30 of about 33,753 (311)
Prospects for implementation of the sustainable development strategy by domestic retailers through the private labels introduction [PDF]
Marketing i Menedžment Innovacij, 2015 The aim of the article. The aim of the article is to identify prospects of sustainable development strategy implementation through private label development.
O.O. Dуma
doaj
Private Label Products as Experience Goods [PDF]
Journal of Agricultural & Food Industrial Organization, 2005 In Europe, food retailing has become more concentrated and private label goods have spread over the last 40 years. They are now a key element of retailers' shelf offer. Using a model in which consumers become informed about the good's quality only in period two, we examine what determines the presence or absence of private label experience goods in ...
Bergès, Fabian, Waterson, Michael
openaire +3 more sources
Perceived Risk Influence on the Consumer Attitude to Private Labels in the Product’s Life Cycle Growth Stage [PDF]
Economic and Business Review, 2013 The aim of this paper is to explore the relationship between purchasing risk associated with private labels and consumer attitudes towards private labels in different product categories in the growth stage of the product life cycle. The first part of the
Sandra Horvat, Đurđana Ozretić Došen
doaj
International Journal of Management and Economics, 2018 Objective: This paper investigates the explicit and implicit factors affecting private-label (PL) products’ possible purchase decision for different retailers. Design: The study uses eyetracking and electroencephalography (EEG) to explore the differences
Garczarek-Bąk Urszula
doaj +1 more source
Postawy konsumentów wobec marek producentów i marek własnych detalistów na rynku czekolady w Polsce
Problemy Zarządzania, 2016 The subject of the article is an analysis of consumer attitudes towards brands. It is a research article that includes the results of empirical research on consumer attitudes in Poland to chocolate brands belonging to producers and brands belonging to ...
Teresa Taranko
doaj +1 more source
EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY
Jurnal Aplikasi Manajemen, 2023 Private label is seen as a way to maintain profits, encourage consumption, and as a form of CSR for retail companies when empowering local small businesses.
Effly Juvita Andarini, Yeshika Alversia
doaj +1 more source
Private-Label Use and Store Loyalty [PDF]
Journal of Marketing, 2008 The authors develop an econometric model of the relationship between a household's private-label (PL) share and its behavioral store loyalty. The model includes major drivers of these two behaviors and controls for simultaneity and nonlinearity in the relationship between them.
Ailawadi, K. L. +2 more
openaire +1 more source
Journal of Retailing, 2022 Standard private labels (PLs) have been the topic of multiple prior reviews. Having been leapfrogged by business practice, the marketing literature has only recently witnessed a surge in interest in multi-tier PL offerings. These typically include a budget and/or premium tier in addition to the omnipresent standard PL tier.
Keller, Kristopher O. +2 more
openaire +3 more sources
Journal of Agricultural and Resource Economics, 2011 This study draws upon literature from the fields of agricultural economics, industrial organization, and business to study the performance of supermarkets in the United States.
Richard J. Volpe III
doaj +1 more source
International Journal of Business Strategy and Automation, 2021 Private labels are developed and sold by retailers and wholesalers. Private labels are gaining in importance and are competing with established brands. Private labels succeed because of certain critical factors. Such brands differentiate themselves and add value so that customers choose such brands over established brands.
openaire +2 more sources