Results 251 to 260 of about 38,192 (305)

Spanish phishing and legitimate email dataset with technical and psychological annotations. [PDF]

open access: yesData Brief
Bustio-Martínez L   +9 more
europepmc   +1 more source

The Future of Private Labels: Towards a Smart Private Label Strategy

Journal of Retailing, 2021
Abstract Modern day store brands (SB) or private labels (PL), now also popularly called private brands, are brands generally owned and marketed by retailers. They have been active on the market for about 70 years. Over this time span, these brands have evolved from generic, cheap, low-quality economy or budget private labels to lower-priced-than ...
Katrijn Gielens   +2 more
exaly   +2 more sources

Economics of Private Labels: A Survey of Literature

Journal of Agricultural and Food Industrial Organization, 2004
This paper is a survey of the recent literature devoted to the economics of private labels. After providing some statistics about the development of private labels for different products in different OECD countries, the survey outlines what the literature says about the factors that favor the development of private labels, the reasons retailers ...
Vincent Réquillart
exaly   +3 more sources

Private Labels

open access: yes, 2013
This Bachelor Thesis titled Private labels deals with distribution strategy based on the introduction of private labels especially in retail chains. At the beginning it is focused on the general concept of private label offered by retailers, where is mentioned basic characteristics, history and structuring of distribution brands.
Kolmačková, Zuzana
openaire   +2 more sources

Australian retailers need to engage with private labels to achieve competitive difference

open access: yesAsia Pacific Journal of Marketing and Logistics, 2003
Private label growth in Australia has not kept pace with the growth in private labels elsewhere. This research paper establishes that the odds of a consumer being highly pleased with a store label product when they are supportive of the quality of ...
Mario J Miranda
exaly   +2 more sources

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