Results 41 to 50 of about 34,326 (165)
Fairtrade products in retail chains: Case study in the Czech Republic
Entrepreneurship and Sustainability Issues, 2023 The main objective of the article was to find out what the situation is with Fairtrade products on the Czech and Slovak markets in relation to consumed primary raw materials and their Fairtrade epremium, and also the supply of these products in retail ...
Alena Srbová, Nikola Sagapova
doaj +1 more source
The Evolution of Sustainability Perceptions in Mass-Market Products
Symphonya, 2015 Planet Life Economy Foundation (PLEF) is an Italian non-profit organization constituted in 2003 by managers and entrepreneurs from the mass-market industry.
Emanuele Plata
doaj +1 more source
Private Label and Macroeconomic Indicators: Europe and USA
Administrative Sciences, 2020 In this study, we have analyzed the impact and evolution of some of the most important macroeconomic indices on the market share and value of private brands. The originality and objective of this work is the linkage of macroeconomic variables in European
Eloy Gil-Cordero +2 more
doaj +1 more source
Chain store management through private labels strategy
Tržište, 2007 The purpose of this paper is to examine the market shares of private labels in the European Union and on the global market, and to compare the results of the analysis with the level of presence of private labels on the Croatian market.
Martina Sopta
doaj
Store brand adoption and penetration explained by trust [PDF]
Spanish Journal of Marketing-ESIC, 2018 Purpose - This paper aims to explain variations in store brand penetration using trust. It aims to help both retailers and manufacturers predict store brand purchases through an improved understanding of the impact of trust in store brands across 10 ...
Paraskevi P. Sarantidou
doaj +1 more source
Private label vriend of vijand?
Tijdschrift voor Marketing, 1997 Contains fulltext : 24705.PDF (Publisher’s version ) (Open Access)
Verhoef, P.C. +2 more
openaire +2 more sources
Factors in consumer choice of Russian retail chains’ private labels: The role of green attributes
УправленецThe issues of green marketing, its impact on consumer behaviour, and the evolution of retail chains’ private labels (PLs) are well-covered in scientific literature.
Svetlana S. Aleksanova +4 more
doaj +1 more source
Casos de Ensino em Administração: Dona Flor: Desintermediar ou ser Desintermediada! [PDF]
RAC: Revista de Administração Contemporânea, 2012 The Dona Flor teaching case portrays the moment in which Pedro Brasil, founder of an erotic product reseller for women through direct sales, was looking for ways to keep his business healthy and growing.
Aline Stange +2 more
doaj
Journal of Product & Brand Management, 2019 Purpose The evolution of private labels (PL) is a recent trend in the retail industry: many retailers now manage a PL portfolio that includes multiple value propositions, as well as various brand name strategies. Little research has been done, however, on how this combination of PL strategies conditions the results of the retailer that manages them ...
Rubio Benito, Natalia María +2 more
openaire +2 more sources
Effects of the Private‐Label Invasion in Food Industries [PDF]
American Journal of Agricultural Economics, 2002 AbstractUsing supermarket scanner data, we test a variety of hypotheses from trade journals about the invasion of private‐label food products. According to conventional industry wisdom, name‐brand firms defended their brands against new private‐label products by lowering their prices, engaging in additional promotional activities, and increasingly ...
Michael B. Ward +3 more
openaire +2 more sources