Results 51 to 60 of about 34,326 (165)
Innovation Patterns in the Canned Fish Industry In Galicia (Spain)
Journal of Entrepreneurship, Management and Innovation, 2018 In this paper, we analyze the compettve and innovatve trajectories followed by the canned fsh industry in recent tmes. We base our study on four case studies from the Galician industry in Spain, which comprises the largest share of the European canned ...
Manuel González-López
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EDLP and Private Labels: Unes Strategic Levers to Look Forward
Symphonya, 2015 U2 Supermarket and private label products are the main strategic levers that qualify the development of UNES. U2 is a "countercurrent Supermarket” that combine the Every Day Low Price (EDLP) business model with the offer of a wide range of private label ...
Paolo Paronzini
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Betting exclusively by private labels: could it have negative consequences for retailers? [PDF]
Spanish Journal of Marketing-ESIC, 2018 Purpose - The authors analyze the relationship between different consumer attitudinal variables and a number of variables related to consumer perception of the store and purchasing behavior, in assortments composed exclusively of private labels (PLs ...
José Luis Ruiz Real +3 more
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Success Determinants of Private Labels in Nigeria: A Study of Selected Motorcycle Private Labels
European Scientific Journal, ESJ, 2018 This study examined the success determinants of private labels in Nigeria: A study of selected motorcycle private labels. The study, modelled variables like market context (rate of expansion), private label phenomenon, retailer- manufacturer relationship (Manufacturers willingness to supply), brand development, sales performance, price and government ...
Moses C. Olise, Anayo D. Nkamnebe
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Application of product life cycle concept to private label management
Tržište, 2013 Private labels have recorded significant growth rates worldwide, becoming a serious threat to manufacturer brands. Development of private labels in many different product categories increased the complexity of their management.
Sandra Horvat
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Branding strategies of low-priced products: Analysis of Serbian fruit juice market [PDF]
Marketing (Beograd. 1991), 2017 Frequent changes in consumers' preferences cause the need for constant adjustment of manufacturers' offer, which all give much importance to building appropriate brand architecture, that organizes company's portfolio.
Veljković Saša, Panić Milica
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Research of private label development in Croatia
Tržište, 2009 Private labels have been present on the market since 19th century but their intensive market growth began in the last thirty years after retailers realized what their potential could be in the fight against ever-growing competition.
Sandra Horvat
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Private Label: o potencial impacto no mercado de medicamentos no Brasil
Revista de Economia MackenzieThe objective of this article is to discuss how the release of private labels would change the dynamics of the industry with the eventual concentration of the retailer’s power in the medicines market.
Ronaldo Raemy Rangel +2 more
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Tourism & Management Studies, 2015 This study seeks to point out the main psychographic determinants of private-label brand proneness in a specific industry: the Portuguese yogurt market.
Ana Oliveira Brochado +2 more
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Does Chain Labeling Make Private Labels More Successful?
Schmalenbach Business Review, 2015 Some retailers use their chain names to identify their private labels. We find that chain labeling increases the likelihood that consumers correctly recognize a private label as belonging to a specific retailer, and that on average, chain labeling improves consumers’ attitudes toward private labels.
Schnittka, Oliver +5 more
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