Message Sidedness in Health Claims: Roles of Mood State, Product Involvement, and Self-Rated Health Status. [PDF]
Front Nutr, 2021 Most of the previous studies with respect to message sidedness mainly focus on the effect of message sidedness in advertising on behavior of consumers and it is unknown how consumers respond to different message sidedness when a one-sided or two-sided ...
Lin HC, Wang ST.
europepmc +2 more sources
Customer Behavior on Purchasing Channels of Sustainable Customized Garment With Perceived Value and Product Involvement. [PDF]
Front Psychol, 2020 Online shopping for customized garments has become the fastest-growing field of the Chinese eBusiness market. Most consumers not only limit themselves to buying standardized garments but also want to buy garments customized to their preferences.
Li Z +7 more
europepmc +2 more sources
Flavor Profiling by Consumers Segmented According to Product Involvement and Food Neophobia. [PDF]
Foods, 2021 The relationship between food-related individual characteristics and performance in sensory evaluation was investigated. The study focused on differences in discriminative ability and perceptual sensitivity according to levels of product involvement or ...
Lee YM, Chung SJ, Prescott J, Kim KO.
europepmc +2 more sources
How Preferred Brands Relate to the Self: The Effect of Brand Preference, Product Involvement, and Information Valence on Brand-Related Memory. [PDF]
Front Psychol, 2019 This study adopted the paradigm of the self-reference effect to explore how brand preference, product involvement, and information valence affects brand-related memory by three experiments.
Feng R +8 more
europepmc +2 more sources
Effect of Product Involvement on Panels' Vocabulary Generation, Attribute Identification, and Sample Configurations in Beer. [PDF]
Foods, 2019 The aim of this study was to compare the performance of two semi-trained panels with different degrees of self-reported beer involvement in terms of beer consumption pattern.
Elgaard L +3 more
europepmc +2 more sources
Followers’ reactions to influencers’ Instagram posts [PDF]
Spanish Journal of Marketing-ESIC, 2020 Purpose – The purpose of this study is to analyze how positive behaviors toward influencers (customer interaction) and promoted products (looking for product information) can be achieved, taking into account influencer–product fit, in a fashion marketing
Daniel Belanche +2 more
doaj +1 more source
What Turns a Product into a Traditional One?
Foods, 2021 Consumer interest in traditional food products (TFPs) has increased in recent decades. The concept of TFPs is made up of seven dimensions. However, it is not yet clear what the contributions of these dimensions are to the perception of the traditional ...
Sergio Erick García-Barrón +3 more
doaj +1 more source
The interactive impact of social interaction and product involvement on customer stickiness in the context of live streaming e-commerce. [PDF]
Front PsycholAs live-streaming e-commerce markets mature, customer stickiness has become critical for platform success and a core prerequisite for its sustainable development.
Tian L +4 more
europepmc +2 more sources
Organizations and Markets in Emerging Economies, 2021 The paper aims to examine the role of localness of a sports celebrity and a level of product involvement in the mediated impact of the perceived product quality on the relationship between a sports celebrity’s credibility and consumers’ purchase ...
Vytautas Dikčius, Svetlana Ilciukiene
doaj +1 more source
The effects of advertising ethnic cues on brand love, brand attachment and attitude toward the brand [PDF]
Spanish Journal of Marketing-ESIC, 2021 Purpose – In this paper, two studies examine the effects of Hispanic-targeted ads on three consumer-brand relationships (i.e. brand love, brand attachment and attitude toward the brand) and their behavioral outcomes.
Rozbeh Madadi +3 more
doaj +1 more source