Results 21 to 30 of about 453,793 (257)
Gadjah Mada International Journal of Business, 2017 Utilizing endorsers in the advertising industry to promote products is currently on the rise, and employing celebrities as the endorsers is still the marketers’ favorite method.
Tanti Handriana, Wahyu Rahman Wisandiko
doaj +1 more source
Purchasing involvement in product development [PDF]
European Journal of Purchasing and Supply Management, 1999 Both within academia and practice, the involvement of purchasing and suppliers in product development has attracted considerable attention during the last decade. However, most research is limited to the context of single development projects, focusing on possible short-term contributions such as the reduction of development lead-time. Long-term issues
Wynstra, J.Y.F. +2 more
openaire +4 more sources
Integrals involving Products of Bessel Functions [PDF]
Proceedings of the Glasgow Mathematical Association, 1956 The first formula to be proved iswhere R(z)>0.
openaire +2 more sources
Information Display of User-Generated Products and Regulatory Focus Theory:
Maketingu rebyu, 2020 Co-creation activities in which users participate in the development of a company’s product are increasingly being conducted. Further, displaying information indicating that the product is born from the users’ ideas can increase the purchasing intent of ...
Shoo Okada
doaj +1 more source
Journal of Open Innovation: Technology, Market and Complexity, 2021 The COVID-19 pandemic has dramatically changed people’s life and the ways businesses implement their social responsibility initiatives. During the COVID-19 pandemic, online and digital platforms have been increasingly realized as important mechanisms for
Wilert Puriwat, Suchart Tripopsakul
doaj +1 more source
The Impact of Product Knowledge and Product Involvement to Repurchase Intention for Tupperware Products among Housewives in Surabaya, Indonesia [PDF]
SHS Web of Conferences, 2020 The number of consumers can be used as a measuring tool in determining the company's sales success. Repurchase intention reflects the needs of consumers in repeat purchasing patterns.
Elsya Priscillia, Indriyani Ratih
doaj +1 more source
Cogent Business & Management, 2020 This study investigates the relationship between product involvement, WOM, and eWOM in the fast food industry between two sub-groups of young adult consumers in South Africa.
Aobakwe Ledikwe +2 more
doaj +1 more source
Central European Management Journal, 2021 Purpose: Drawing from attachment theory and categorization theory, the present study aims to investigate the effects of brand attachment and brand passion on consumer purchase intention, and to explore the moderation effect of product involvement (i.e.a ...
Gilal Faheem Gul +5 more
doaj +1 more source
Jurnal Aplikasi Manajemen, 2022 This quantitative method research aims to determine whether the product description influences purchase intention, with the mediation of enduring and situational involvement as part of platform involvement. This research is based on the Theory of Planned
Dewi Mustikasari Immanuel, Yosef Peter
doaj +1 more source
Measuring Consumer Involvement and Product Attributes on Beef Consumer Segmentation
Caraka Tani: Journal of Sustainable Agriculture, 2023 Involvement is crucial in explaining emerging consumer behavior, such as purchasing and consumption decisions. Consumer involvement and purchase decisions are influenced by product attributes, resulting in differences in segmentation.
Mujtahidah Anggriani Ummul Muzayyanah +2 more
doaj +1 more source