The Moderating Role of Anticipated Regret and Product Involvement on Online Impulsive Buying Behavior [PDF]
Frontiers in Psychology, 2021 Online impulsive buying behavior has drawn an increasing amount of attention from researchers and marketers as well; however, little research has explored how cognitive aspect and emotional aspect effect online impulsive buying together.
Bin Li +5 more
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Message Sidedness in Health Claims: Roles of Mood State, Product Involvement, and Self-Rated Health Status [PDF]
Frontiers in Nutrition, 2021 Most of the previous studies with respect to message sidedness mainly focus on the effect of message sidedness in advertising on behavior of consumers and it is unknown how consumers respond to different message sidedness when a one-sided or two-sided ...
Hung-Chou Lin, Shih-Tse Wang
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Understanding consumer impulse buying in livestreaming commerce: The product involvement perspective [PDF]
Frontiers in Psychology, 2023 The rapid development of livestreaming commerce has received widespread attention from both theoretical and practical circles. However, relatively few studies have been conducted from a product perspective, and even fewer studies have analyzed product ...
Xiaoxiao Gong +2 more
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Are virtual anime endorsers a new type of endorser? Examining product involvement as a moderating role [PDF]
Frontiers in Psychology, 2022 Virtual anime endorsement has been prevalent as an advertising strategy, and many companies invest massive amounts of money into virtual endorsements.
Huai-Liang Liang, Feng-Hua Yang
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Customer Behavior on Purchasing Channels of Sustainable Customized Garment With Perceived Value and Product Involvement [PDF]
Frontiers in Psychology, 2020 Online shopping for customized garments has become the fastest-growing field of the Chinese eBusiness market. Most consumers not only limit themselves to buying standardized garments but also want to buy garments customized to their preferences.
Zhenfang Li +9 more
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Flavor Profiling by Consumers Segmented According to Product Involvement and Food Neophobia [PDF]
Foods, 2021 The relationship between food-related individual characteristics and performance in sensory evaluation was investigated. The study focused on differences in discriminative ability and perceptual sensitivity according to levels of product involvement or ...
Yun-Mi Lee +3 more
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How Preferred Brands Relate to the Self: The Effect of Brand Preference, Product Involvement, and Information Valence on Brand-Related Memory [PDF]
Frontiers in Psychology, 2019 This study adopted the paradigm of the self-reference effect to explore how brand preference, product involvement, and information valence affects brand-related memory by three experiments.
Rui Feng +8 more
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Effect of Product Involvement on Panels’ Vocabulary Generation, Attribute Identification, and Sample Configurations in Beer [PDF]
Foods, 2019 The aim of this study was to compare the performance of two semi-trained panels with different degrees of self-reported beer involvement in terms of beer consumption pattern.
Line Elgaard +3 more
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The interactive impact of social interaction and product involvement on customer stickiness in the context of live streaming e-commerce [PDF]
Frontiers in PsychologyAs live-streaming e-commerce markets mature, customer stickiness has become critical for platform success and a core prerequisite for its sustainable development.
Ligang Tian +4 more
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What Turns a Product into a Traditional One?
Foods, 2021 Consumer interest in traditional food products (TFPs) has increased in recent decades. The concept of TFPs is made up of seven dimensions. However, it is not yet clear what the contributions of these dimensions are to the perception of the traditional ...
Sergio Erick García-Barrón +3 more
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