Results 11 to 20 of about 453,793 (257)
Followers’ reactions to influencers’ Instagram posts [PDF]
Spanish Journal of Marketing-ESIC, 2020 Purpose – The purpose of this study is to analyze how positive behaviors toward influencers (customer interaction) and promoted products (looking for product information) can be achieved, taking into account influencer–product fit, in a fashion marketing
Daniel Belanche +2 more
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Organizations and Markets in Emerging Economies, 2021 The paper aims to examine the role of localness of a sports celebrity and a level of product involvement in the mediated impact of the perceived product quality on the relationship between a sports celebrity’s credibility and consumers’ purchase ...
Vytautas Dikčius, Svetlana Ilciukiene
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A survey of impulse buying behavior in subway’s passengers [PDF]
مدیریت بازرگانی, 2015 Impulse buying can be defined as the immediate, strong and persistent willing to buy the product that consumer didn’t need and didn’t plan to buy. In the present study, this issue has been discussed and the main goal was determination of factors that ...
Kambiz Heidarzadeh Hanzaee +1 more
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The effects of advertising ethnic cues on brand love, brand attachment and attitude toward the brand [PDF]
Spanish Journal of Marketing-ESIC, 2021 Purpose – In this paper, two studies examine the effects of Hispanic-targeted ads on three consumer-brand relationships (i.e. brand love, brand attachment and attitude toward the brand) and their behavioral outcomes.
Rozbeh Madadi +3 more
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Journal of Theoretical and Applied Electronic Commerce Research, 2022 Previous literature has found underlying differences in purchasing behaviors, consumption habits, and Internet and social media usage between Generation X and Millennials.
L. Javier Cabeza-Ramírez +3 more
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Frontiers in Psychology, 2021 User-generated content (UGC) refers to online information created and shared by consumers that can influence other users’ purchase decisions. Due to the rapid development of new technologies in business, marketers’ dependency on UGC is rising. This study
Ruoshi Geng, Jun Chen
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Humaniora, 2013 Consumers require knowledge and involvement upon consuming products/services. In order to find out the characteristics of the products/services, consumers perform certain efforts from searching information through the media, being directly involved by ...
Elsye Rumondang Damanik
doaj +3 more sources
Frontiers in Psychology, 2021 The virtual community offers groups of consumers a knowledge-shared platform, wherein shared brand information influences the brand cognition of others.
Jiemei Zhang +4 more
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Impact of personality traits and product involvement on clothing impulsive buying [PDF]
مدیریت بازرگانی, 2016 Most of people are familiar with returning home with products they never intended to buy. Impulsive buying is a specific and broad aspect of consumer lifestyle in different communities. For this reason, Impulsive buying has been subject of study for many
Kobra Bakhshizade +2 more
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Foods, 2022 In certain cases, people’s health can be compromised or medical treatment delayed as a result of their misplaced belief in false advertisements and purchasing of functional foods.
I-Hsuan Wu, Chaoyun Liang, Ching Yin Ip
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