Results 231 to 240 of about 453,793 (257)

Supplier and customer involvement on new product performance

Industrial Management and Data Systems, 2011
Antonio Lau
exaly  

Managing supplier involvement in new product development: a portfolio approach

Journal of Purchasing and Supply Management, 2000
Finn Wynstra
exaly  

Product Involvement and Brand Commitment

Journal of Advertising Research, 1981
openaire   +1 more source

Product Involvement and Industrial Buying

Journal of Purchasing and Materials Management, 1981
openaire   +1 more source

Supplier's involvement and success of radical new product development in new ventures

Journal of Operations Management, 2008
Michael Song
exaly  

The influence of consumption situation and product involvement over consumers’ use of product attribute

Journal of Consumer Marketing, 1998
Pascale Quester
exaly  

The effect of involvement on visual attention and product choice

Journal of Retailing and Consumer Services, 2015
Bridget Béhé, Patricia Huddleston, Mikyeung Bae   +2 more
exaly  

Supplier involvement in new product development projects: dimensionality and contingency effects

International Journal of Production Research, 2008
Jayanth Jayaram
exaly  

Supplier involvement in new product development and innovation: Taking stock and looking to the future

Journal of Purchasing and Supply Management, 2009
Thomas Johnsen
exaly  

Gender segmentation to increase brand preference? The role of product involvement

Journal of Product and Brand Management, 2019
Oded Lowengart, Enav Friedmann
exaly