Results 21 to 30 of about 1,737,461 (304)

How Generation X and Millennials Perceive Influencers’ Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk

Journal of Theoretical and Applied Electronic Commerce Research, 2022
Previous literature has found underlying differences in purchasing behaviors, consumption habits, and Internet and social media usage between Generation X and Millennials.
L. Javier Cabeza-Ramírez, Fernando J. Fuentes-García, M. Carmen Cano-Vicente, Miguel González-Mohino   +3 more
doaj   +1 more source

A survey of impulse buying behavior in subway’s passengers [PDF]

‫مدیریت بازرگانی, 2015
Impulse buying can be defined as the immediate, strong and persistent willing to buy the product that consumer didn’t need and didn’t plan to buy. In the present study, this issue has been discussed and the main goal was determination of factors that ...
Kambiz Heidarzadeh Hanzaee, Nastaran Dehghani Samani   +1 more
doaj   +1 more source

The Influencing Mechanism of Interaction Quality of UGC on Consumers’ Purchase Intention – An Empirical Analysis

Frontiers in Psychology, 2021
User-generated content (UGC) refers to online information created and shared by consumers that can influence other users’ purchase decisions. Due to the rapid development of new technologies in business, marketers’ dependency on UGC is rising. This study
Ruoshi Geng, Jun Chen
doaj   +1 more source

A Receiver Perspective on Knowledge Sharing Impact on Consumer–Brand Relationship in Virtual Communities

Frontiers in Psychology, 2021
The virtual community offers groups of consumers a knowledge-shared platform, wherein shared brand information influences the brand cognition of others.
Jiemei Zhang, Shaojing Qi, Bei Lyu, Bei Lyu, Bei Lyu   +4 more
doaj   +1 more source

Bagaimana Product Knowledge dan Product Involvement Memotivasi Konsumen? (Kajian Motivasi Masyarakat Terhadap Pemilihan Jurusan Komunikasi Pemasaran Universitas Bina Nusantara sebagai Tempat Melanjutkan Pendidikan Tinggi)

Humaniora, 2013
Consumers require knowledge and involvement upon consuming products/services. In order to find out the characteristics of the products/services, consumers perform certain efforts from searching information through the media, being directly involved by ...
Elsye Rumondang Damanik
doaj   +1 more source

Involvement Theory with Market Segmentation: Effect of False Functional Food Advertising on Purchase Intention

Foods, 2022
In certain cases, people’s health can be compromised or medical treatment delayed as a result of their misplaced belief in false advertisements and purchasing of functional foods.
I-Hsuan Wu, Chaoyun Liang, Ching Yin Ip
doaj   +1 more source

New product development in an emerging economy: analysing the role of supplier involvement practices by using Bayesian Markov chain Monte Carlo technique [PDF]

, 2014
The research question is whether the positive relationship found between supplier involvement practices and new product development performances in developed economies also holds in emerging economies.
Dekkers, R., Kanapathy, K., Khong, K.W.
core   +3 more sources

Consumer Attitudes Toward Advertisement and Brand, Based on the Number of Endorsers and Product Involvement: An Experimental Study

Gadjah Mada International Journal of Business, 2017
Utilizing endorsers in the advertising industry to promote products is currently on the rise, and employing celebrities as the endorsers is still the marketers’ favorite method.
Tanti Handriana, Wahyu Rahman Wisandiko
doaj   +1 more source

Family Involvement in Management and Product Innovation: The Mediating Role of R&D Strategies [PDF]

, 2019
Following calls to capture family firms’ innovative behavior and to specifically clarify how family firms manage product innovations to achieve sustainable economic development, this study empirically investigates the mediating role of Research ...
Artz, Baumann, Berchicci, Block, Brinkerink, Bushee, Bönte, Cassia, Cassiman, Chrisman, Cohen, Eberhart, Grimpe, Gudmundson, Gujarati, Gómez-Mejia, Hagedoorn, Hagedoorn, Hair, Hall, Hall, Hayes, Howells, Julio Diéguez-Soto, Kahn, Kelly, Kim, Kotlar, Krzeminska, Lee, Levenburg, Lokshin, Lucena, María J. Martínez-Romero, Miller, Munari, Patel, Peters, Qin, Radnor, Santamaría, Schmid, Sharma, Shi, Siddharthan, Steensma, Westhead   +46 more
core   +3 more sources

Impact of personality traits and product involvement on clothing impulsive buying [PDF]

‫مدیریت بازرگانی, 2016
Most of people are familiar with returning home with products they never intended to buy. Impulsive buying is a specific and broad aspect of consumer lifestyle in different communities. For this reason, Impulsive buying has been subject of study for many
Kobra Bakhshizade, Morteza Khalili Roudi, Saman Rezaiean Akbarzadeh   +2 more
doaj   +1 more source