Results 31 to 40 of about 1,737,461 (304)
Information Display of User-Generated Products and Regulatory Focus Theory:
Maketingu rebyu, 2020 Co-creation activities in which users participate in the development of a company’s product are increasingly being conducted. Further, displaying information indicating that the product is born from the users’ ideas can increase the purchasing intent of ...
Shoo Okada
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ANALISIS PENGARUH GREEN PRODUCT DAN GREEN ADVERTISING TERHADAP KETERLIBATAN KONSUMEN DAN DAMPAKNYA PADA KEPUTUSAN PEMBELIAN KONSUMEN LAKSMIE FLORIST [PDF]
, 2011 Marketing-oriented concept of community not only relies on community needs, but also can bring prosperity through environmental responsibility around; in this case the product and the marketing are more environmentally friendly.
Melisa, Melisa, Tinjung, Desy Nursanti
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Journal of Open Innovation: Technology, Market and Complexity, 2021 The COVID-19 pandemic has dramatically changed people’s life and the ways businesses implement their social responsibility initiatives. During the COVID-19 pandemic, online and digital platforms have been increasingly realized as important mechanisms for
Wilert Puriwat, Suchart Tripopsakul
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The Impact of Product Knowledge and Product Involvement to Repurchase Intention for Tupperware Products among Housewives in Surabaya, Indonesia [PDF]
SHS Web of Conferences, 2020 The number of consumers can be used as a measuring tool in determining the company's sales success. Repurchase intention reflects the needs of consumers in repeat purchasing patterns.
Elsya Priscillia, Indriyani Ratih
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Cogent Business & Management, 2020 This study investigates the relationship between product involvement, WOM, and eWOM in the fast food industry between two sub-groups of young adult consumers in South Africa.
Aobakwe Ledikwe +2 more
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Central European Management Journal, 2021 Purpose: Drawing from attachment theory and categorization theory, the present study aims to investigate the effects of brand attachment and brand passion on consumer purchase intention, and to explore the moderation effect of product involvement (i.e.a ...
Gilal Faheem Gul +5 more
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Native advertising : attitudes, value and purchase intention [PDF]
, 2015 textNative-form advertising in the digital space can most easily be defined as promotional content constructed to mimic the form and structure of the website that it is embedded on. With the rise of user generated content and social media, digital native
Mansfield, Thomas William Jack
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Jurnal Aplikasi Manajemen, 2022 This quantitative method research aims to determine whether the product description influences purchase intention, with the mediation of enduring and situational involvement as part of platform involvement. This research is based on the Theory of Planned
Dewi Mustikasari Immanuel, Yosef Peter
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Measuring Consumer Involvement and Product Attributes on Beef Consumer Segmentation
Caraka Tani: Journal of Sustainable Agriculture, 2023 Involvement is crucial in explaining emerging consumer behavior, such as purchasing and consumption decisions. Consumer involvement and purchase decisions are influenced by product attributes, resulting in differences in segmentation.
Mujtahidah Anggriani Ummul Muzayyanah +2 more
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Consumer characteristics and their effect on accepting online shopping, in the context of different product types [PDF]
International Journal of Business Science and Applied Management, 2011 Online shopping is among the most popular activities of the internet, yet the reasons why consumers buy online are still unclear. Although it is implied that consumer acceptance of online shopping is affected by different products not many studies have ...
Keisidou, E. +2 more
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