Results 271 to 280 of about 145,142 (309)

Does ‘chicken soup for the soul’ on the product packaging work? The mediating role of perceived warmth and self-brand connection

Journal of Retailing and Consumer Services, 2023
Jianan Ma, Fangxuan Li
exaly  

Consumer perceptions of product packaging

Journal of Consumer Marketing, 2006
Natalia Vila-López
exaly  

Smart packaging: definitions, models and packaging as an intermediator between digital and physical product management

International Review of Retail, Distribution and Consumer Research, 2020
Torben Tambo
exaly  

The influence of visual packaging design on perceived food product quality, value, and brand preference

International Journal of Retail and Distribution Management, 2013
Edward Shih-Tse Wang
exaly  

What Language Should Be Displayed on Product Packaging? How Unconventional Lettering Influences Packaging and Product Evaluation

Journal of International Consumer Marketing, 2021
exaly  

Preference for green packaging in consumer product choices – Do consumers care?

International Journal of Consumer Studies, 2008
Joonas Rokka, Liisa Uusitalo
exaly  

7 Product Packaging

2020
openaire   +1 more source

Packaging. Braille on packaging for medicinal products

2013
openaire   +1 more source

Packaging. Braille on packaging for medicinal products

2014
openaire   +1 more source

Atypical food packaging affects the persuasive impact of product claims

Food Quality and Preference, 2016
Iris Van Ooijen, Peeter W J Verlegh, Edith G Smit   +2 more
exaly