The national image of global brands [PDF]
As the Chinese use characters based on ideograms, international brands have to choose a proper Chinese name for the market. This paper presents the findings from a detailed study of the Chinese names of 100 international brands along three dimensions ...
Fan, Y
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Squaring the Circle of the Karenin Family: On the Associative Potential of the Main Character’s Two Names in the Novel by Leo Tolstoy [PDF]
The article analyzes the associative potential of the family names Karenina (Каренина) and Oblonskaya (Облонская) both belonging to the main character of the famous novel.
Anatoly A. Fomin
doaj
The study of antonomasia, which is in fact a double trope since there are antonomasia of proper name and antonomasia of common name, could imply the existence of a system of the proper name based on positions and organized around a prototype, the ...
Nicolas Laurent
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A tulajdonnevek fordíthatóságáról és napjaink fordítási hibáiról, közszók és tulajdonnevek példáján [PDF]
On the translation of proper names and on today’s mistranslations, considering proper names as well as common nouns The author concerns a set of problems shared by different branches of linguistics: translation, language education and onomastics.
Farkas, Tamás
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The case for absolute ligand discrimination : modeling information processing and decision by immune T cells [PDF]
Some cells have to take decision based on the quality of surroundings ligands, almost irrespective of their quantity, a problem we name "absolute discrimination". An example of absolute discrimination is recognition of not-self by immune T Cells. We show
Altan-Bonnet, Grégoire, François, Paul
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ADUA: um nome próprio, palimpséstico e pirilâmpico
At the end of the 20th century, the installation of social inclusion devices contributed to the establishment of a crisis of mediation and political representation.
Flavia Natércia da Silva Medeiros
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Criss-cross mapping BD+30 3639: a new kinematic analysis technique [PDF]
We present a new analysis of kinematic data of the young planetary nebula BD+30 3639. The data include spectroscopic long-slit and internal proper motion measurements.
Bachiller +12 more
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Eventonym: A Specific Type of Advertising Proper Name
The paper uses a structural-semiotic approach to analyse the advertising names of special events (festivals, marathons, competitions, exhibitions, fairs, and other campaigns and projects for mass appeal) held mainly in the Samara region.
Tatyana P. Romanova
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Proper Name as a Marker of a Cosmogonic Song [PDF]
The purpose of this article is to show the internal integrity of the Eddic Grímnismál (Sayings of Grímnir), putting forward that the proper name is the key element for understanding the structure and meaning of this Eddic song.
Tatiana V. Toporova
doaj +1 more source
Analyzing Medication Documentation in Electronic Health Records: Dental Students’ Self-Reported Behaviors and Charting Practices [PDF]
The aim of this two-part study was to assess third- and fourth-year dental students’ perceptions, self-reported behaviors, and actual charting practices regarding medication documentation in axiUm, the electronic health record (EHR) system.
Burcham, Wesley K. +3 more
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