Results 151 to 160 of about 676 (212)

Millennials' Hybrid Consumer Identities: Balancing Consumer Ethnocentrism

Psychology &Marketing, EarlyView.
ABSTRACT While consumer ethnocentrism has been widely examined, little is known about how consumers manage the persistent gap between ethnocentric attitudes and everyday purchasing behavior. Drawing on balance theory (Heider 1958), this study conceptualizes consumer ethnocentrism as a situationally activated balancing process rather than a stable ...
Barbora Vaculová, Clarinda Jansberg
wiley   +1 more source

AI Cracks Jokes: Building Consumer–Brand Closeness Through Machine‐Generated Humor

Psychology &Marketing, EarlyView.
ABSTRACT Integrating AI led social cues into service encounters has become a key strategy for humanizing technology. Grounded in Social Penetration Theory, this research examines how AI‐generated humor styles (affiliative vs. self‐defeating) influence consumer brand identification and proposes consumer personality as a key moderator.
Heng Chu, Chunli Ji, Mingwei Li, Catherine Prentice   +3 more
wiley   +1 more source

Rooted in Responsibility: How Evolutionary Cues Influence Green Consumption?

Psychology &Marketing, EarlyView.
ABSTRACT Growing concerns about sustainable consumption have prompted marketers to identify drivers of consumers' green decision‐making, yet limited research has explored the effect of evolutionary cues on green consumption. Drawing on evolutionary psychology and regulatory focus theory, this research examines whether long‐term (vs. short‐term) partner
Yee Qin Lee, Soo Yeong Ewe, Sumit Malik, Motoki Watabe   +3 more
wiley   +1 more source

How and Under What Conditions Self‐Conscious Emotions Influence Word of Mouth and Decisions to Buy

Psychology &Marketing, EarlyView.
ABSTRACT Shame and pride are two self‐conscious consumer emotions that govern social behavior and can be effective gate‐ways for managerial influence. Conditions producing shame and pride are manipulated to explain how criticisms/disapproval and compliments/praise, respectively, lead to word of mouth communications and decisions to buy.
Mateus Manfrin Artêncio, Alvaro Luis Lamas Cassago, Janaina de Moura Engracia Giraldi, Richard P. Bagozzi   +3 more
wiley   +1 more source

Artificial Voices, Real Causes: The Dilemma of Virtual Influencer‐Driven Brand Activism

Psychology &Marketing, EarlyView.
ABSTRACT Brands are more frequently adopting virtual influencers (VIs) to lead activism campaigns. However, little is known about when and how such activism effectively drives consumer engagement. This research, in Study 1, examines 14,464 Instagram posts from 18 diverse VIs using large‐scale analytics to assess engagement intensity and the dynamics of
Sampa Anupurba Pahi, Debasis Pradhan, Abhisek Kuanr, Baidyanath Biswas, Jingyu Zhu   +4 more
wiley   +1 more source

Chronic Loneliness Reduces Choice Likelihood of Products With Prosocial Attributes

Psychology &Marketing, EarlyView.
ABSTRACT Chronic loneliness influences consumer preferences and behaviors in various consumption domains. Building on the evolutionary theory of loneliness (ETL), this article extends the marketing and psychology literature on the effects of chronic loneliness to prosocial consumption.
Nasrin Yazdanian, Bianca Grohmann, H. Onur Bodur   +2 more
wiley   +1 more source

Feeling Vulnerable With My AI Companion: Examining Well‐Being in Human‐AI Relationships

Psychology &Marketing, EarlyView.
ABSTRACT Individuals resort to human‐AI relationships to fulfill psychological, social, and empathetic needs. Nevertheless, dilemmas arise from these interdependent relationships which, although destined to enhance users' well‐being, can also be detrimental to them.
Liliane Abboud, Valentina Pitardi, Hannah Marriott   +2 more
wiley   +1 more source

Manufacturing Nostalgia in the Digital Age: A Foreverism Perspective

Psychology &Marketing, EarlyView.
ABSTRACT Many scholars argue that we are experiencing the era of “retro”—nostalgia‐driven marketing and consumption phenomena reinforced by digital technologies. However, existing research lacks a critical analysis of nostalgia in contemporary markets and of how digital content, tools, and environments transform retro consumption experiences and alter ...
Dinara Davlembayeva, Davit Marikyan, Jonatan Sodergren, Savvas Papagiannidis, Simos Chari   +4 more
wiley   +1 more source

Understanding Algorithm Discounting in Artificial Intelligence Recommendations: Matching Anthropomorphic Agents to Consumer Goals

Psychology &Marketing, EarlyView.
ABSTRACT Despite the proliferation of artificial intelligence (AI) in marketing, consumers often exhibit algorithm discounting—a tendency to evaluate AI‐generated recommendations less favorably than those from humans. Focusing on consumption goals, this study investigates how anthropomorphic AI agents (virtual assistants vs.
Jiayue Huang, Ruolei Gu, Yi Feng, Yuan Zhou, Wenbo Luo   +4 more
wiley   +1 more source

How Servicescapes Come to Feel Like Home: Reciprocal Social Exchange and the Development of Third Place Perceptions

Psychology &Marketing, EarlyView.
ABSTRACT Amid rising loneliness and declining community participation, service environments have become increasingly important sites of everyday social interaction. Existing research has largely treated Third Place as a property of a space, leaving unexplored how individual customers come to perceive a servicescape as a social home.
Asha Worsteling, Maria Golubovskaya, David Solnet, Tyler Okimoto   +3 more
wiley   +1 more source