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Prospect theory and SERVQUAL: [PDF]
The aim of this paper is to make a scientific contribution for a better understanding of the relationship between the Prospect Theory and servqual. The first objective is to analyse whether the servqual scale is an appropriate scale to quantify service quality and customer satisfaction of automobile-insurances.
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This chapter explores the key concepts of Prospect Theory, which is a descriptive theory to explain foreign policy decision-making under risk. It acknowledges the theory as currently the most influential behavioural theory of choice in the social sciences.
Klaus Brummer, Kai Oppermann
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Klaus Brummer, Kai Oppermann
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Loss Aversion Under Prospect Theory: A Parameter-Free Measurement
Management Science, 2007Mohammed Abdellaoui +2 more
exaly
Prospect Theory: An Analysis of Decision under Risk
Econometrica, 1979Daniel Kahneman, Amos Tversky
exaly

