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Prospect theory and SERVQUAL: [PDF]
Management, 2014 The aim of this paper is to make a scientific contribution for a better understanding of the relationship between the Prospect Theory and servqual. The first objective is to analyse whether the servqual scale is an appropriate scale to quantify service quality and customer satisfaction of automobile-insurances.
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Prospect theory in the valuation of health
Expert Review of Pharmacoeconomics & Outcomes Research, 2005Prospect theory is the prominent nonexpected utility theory in the estimation of health state preference scores for quality-adjusted life year calculation. Until recently, the theory was not considered to be developed to the point of implementation in economic analysis.
Maurice L, Moffett +1 more
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