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Market Overview in Desktop Publishing
Data Processing, 1986Abstract The market for desktop publishing systems is currently in its infancy, yet has already established itself as a major growth area for the computer industry. As a result, there is a proliferation of products which claim to be related to desktop publishing, some of which are, and some of which most definitely are not. What this article provides
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Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty
Marketing Science, 2008This paper investigates the impact of research productivity on the salaries of marketing faculty members. We examine how the number of articles published in various types of publications affects faculty members' nine-month salary using a sample of three years of information on 298 marketing professors from 33 research-oriented, public universities ...
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2019
The chapter is (surprisingly) the first history of marketing and authorship in terms of the fiction publishing industry over the last 150 years. It asks to what extent authors have been needed for marketing, and if so what that might mean. The changing role of tastemakers and readers in the design of the product is also examined.
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The chapter is (surprisingly) the first history of marketing and authorship in terms of the fiction publishing industry over the last 150 years. It asks to what extent authors have been needed for marketing, and if so what that might mean. The changing role of tastemakers and readers in the design of the product is also examined.
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2019
Marketing, which long had a subsidiary role within the publishing process, is now both central to its operation and a potential pathway to influence within the industry. Formalization of understanding around marketing, through research, process-analysis, and associated publication, in scholarly and professional publications as well as the general media,
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Marketing, which long had a subsidiary role within the publishing process, is now both central to its operation and a potential pathway to influence within the industry. Formalization of understanding around marketing, through research, process-analysis, and associated publication, in scholarly and professional publications as well as the general media,
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The Market for Publishers in Brazil
Publishing Research Quarterly, 2008The Brazilian book publishing and bookselling market has been going through changes. To compete with international publishing corporations and to attract consumers—in a country with a very low reading rate—publishers and bookstores have been developing new business models and professional management in order to survive and grow.
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2013
Neoliberalism was a part of publishing culture long before it hit academic culture. Its ascent in the publishing world is one of a gradual intensification of market considerations over aesthetic or scholarly ones—a story that holds to varying degrees both within the corporate publishing industry and now within the university and small press publishing ...
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Neoliberalism was a part of publishing culture long before it hit academic culture. Its ascent in the publishing world is one of a gradual intensification of market considerations over aesthetic or scholarly ones—a story that holds to varying degrees both within the corporate publishing industry and now within the university and small press publishing ...
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1993
Abstract Despite antebellum publishers’ public self-congratulation, they nevertheless had to struggle continually to find ways to get their books to the actual consumers. The rapid development of the publishing industry on the first wave of American industrialization created, along with increased production, a good deal of chaos ...
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Abstract Despite antebellum publishers’ public self-congratulation, they nevertheless had to struggle continually to find ways to get their books to the actual consumers. The rapid development of the publishing industry on the first wave of American industrialization created, along with increased production, a good deal of chaos ...
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A Marketing Strategy for Marketing Knowledge. Or How to Publish and Prosper
Journal of Marketing, 1977Publishing increases one's options in teaching and in business. Here is some practical advice on how to do it more efficiently.
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