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Who Needs a Publisher or a Retailer or a Marketer?
Computer, 2009Today, engineering and media cultures do indeed combine in entertainment computing productions. A shared culture has emerged. All day long, team members at all levels make judgments that are both inherently technical and creative. Technology largely enabled this cultural shift from the early 1990s to today, with the analog media formats all becoming ...
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Publishing in the Digital Market.
2016Published in : WIPO Magazine, Issue 4/2016 (August).
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The publishing industry and the single European market
Book Research Quarterly, 1990True European integration cannot occur without developing a common cultural base that preserves diversity. An analysis of the present European publishing market and the involvement to date of the European Community in publishing sheds light on the likely impact of European unity on the industry.
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The Model of Market Segmentation in Publishing
2007Dobar temelj za buduće djelovanje nakladnika predstavlja istraživanje za potrebe segmentacije čiji je cilj dobiti različite segmente kako bi se nakladnik mogao opredijeliti za jedan ili više njih, te na taj način ostvari(va)ti tržišni uspjeh. U tome im može pomoći predloženi model segmentacije tržišta u nakladništvu koji je univerzalno primjenjiv i ...
Martinović, Maja, Vranešević, Tihomir
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The U.S. Government Printing Office—Marketing and publishing
Journal of the American Society for Information Science, 1987Official printer and sales agent for publications of the Federal government, the U.S. Government Printing Office (GPO) receives typed and electronic manuscripts from virtually every agency of government. Either in house or through commercial procurement, GPO provides typesetting, printing, and binding services to produce finished publications. GPO also
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Publishing to the Android Market
2011This chapter is going to be exciting, as I will present everything you need to know about getting your application on the Android Market at last. I am going to assume that your application is running without error, which is necessary for publishing to the Market.
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Publisher policies and their impact on the market
Library Acquisitions: Practice & Theory, 1987L'auteur analyse l'impact de la politique suivie par les editeurs sur l'etablissement des ordres de commande par les bibliotheques. Ainsi les annonces d'ouvrage avant leur publication, leur distribution et les services offerts par l'editeur sont des elements determinants pour les relations avec les ...
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Electronic publishing: a market perspective
Aslib Proceedings, 1983We are at present inundated with a mass of documentation covering electronic publishing. Most of this covers with varying degrees of depth—and accuracy—the technology. What is becoming increasingly clear, however, is that technical factors alone will not determine the speed of take-up of most electronic products.
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MARKETING THE CANON: Australian Publishing
Discourse: Studies in the Cultural Politics of Education, 1992(1992). MARKETING THE CANON: Australian Publishing. Discourse: Studies in the Cultural Politics of Education: Vol. 12, No. 2, pp. 116-126.
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