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Copyright and the publisher in a market economy
Publishing Research Quarterly, 1992The four corners of the copyright system are the security in law of the creator; the markingout of the publisher's role as “producer”; the balance of the interests of copyright owners with those of copyright users; and enforcement of rights. To advance the system, publishers must make an economic case for copyright, explain what they actually do ...
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Digitization, Prediction, and Market Efficiency: Evidence From Book Publishing Deals
Management Science, 2022Imke Reimers, Christian Peukert
exaly
Marketing in the publishing industry
2016Nowadays, we are seeing a lot of differences in our lives due to the evolution of technology. One of them is that readers are using more and more digital devices to read their favourite books and are buying eBooks. But we continue seeing the traditional books being sold online or in bookshops. In other words, we live in a digital era.
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Marketers, publishers, editors: Trends in international publishing
Media, Culture & Society, 2011Helge Rønning, Tore Slaatta
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Publishing Contexts and Market Conditions
2007The twentieth century was a time of great reorganisation in the British publishing industry. During this period, the production of literature would be affected by great upheaval in terms of ownership, operation and competition. In the course of the century, the ideology and culture of publishing would also come to be re-evaluated.
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The Evaluation System of Publishing Industry’s Competitiveness in Overseas Market
Lecture notes in operations research, 2022exaly