Results 261 to 270 of about 906,409 (303)

Purchasing intentions and digital influencers

International Journal of Internet Marketing and Advertising, 2022
While the web marketing literature has recently called into question the impact of influencers on their followers' purchasing behaviour, very few studies have addressed this issue per se. Our study aims to fill this gap by examining the variables that boost followers' purchasing intention.
Laroutis, Dimitri, Boistel, P., Zaman, Mustafeed   +2 more
openaire   +2 more sources

Antecedents of luxury brand purchase intention

Journal of Product and Brand Management, 2011
Purpose – There has been considerable research into the global phenomenon of luxury brand consumption, but relatively few studies have empirically explored key relationships influencing purchase intention.
Norman Peng, Chris Hackley, Kuang-Peng Hung   +2 more
exaly   +2 more sources

Purchase Intentions and Purchase Behavior

Journal of Marketing, 1979
This paper provides a framework for collecting, analyzing, and interpreting purchase intentions data.
openaire   +1 more source

Leveraging Technology to Improve Intent to Purchase

Proceedings of the 17th International Conference on Electronic Commerce 2015, 2015
Distribution of deceptive counterfeit goods via online marketplaces such as Amazon and eBay has introduced a particularly burdensome decision making process for the consumers. The consumers need to spend additional time in the information search step, reading product and seller reviews to assist with counterfeit detection.
Hayden Wimmer, Victoria Y. Yoon
openaire   +3 more sources

ANTESEDEN OF PURCHASE INTENTION, LOYALITY INTENTION DAN PARTICIPATION INTENTION

Business, Economics and Entrepreneurship, 2023
Maraknya penggunaan media sosial dikalangan masyarakat membuat banyak perusahaan mengalih fungsikan media sosial sebagai strategi pemasarannya. Tujuan dari penelitian ini untuk mengetahui apakah pemasaran dimedia sosial dan pengalaman pelanggan yang pernah berbelanja melalui media sosial memiliki dampak terhadap kualitas hubungan antara pelanggan dan ...
null Yeni Elizayanti, Sri Vandayuli Riorini   +1 more
openaire   +1 more source

Internet Advertising Pleasure and Purchase Intention

International Journal of Innovation in the Digital Economy, 2017
The purpose of this study is to provide some insights regarding the Internet advertising Pleasure, IAP. The recent negative trends and deficiencies in Internet advertising makes it imperative to study various factors affecting this area of marketing and explain why people have not enough willingness to click on advertisements.
Amir Abedini Koshksaray, Elnaz Nabizadeh
openaire   +2 more sources

Students’ intentions to purchase electronic textbooks

Journal of Computing in Higher Education, 2013
Textbooks have played an important role in education for decades. Given the significant number of technology applications in education, it is not surprising that at least one such application is the electronic textbook (e-textbook). There are a variety of motivations to adopt an e-textbook, including frequent content updates and low costs. The research
Robert W. Stone, Lori Baker-Eveleth
openaire   +2 more sources

Green purchase intention

Journal of Islamic Marketing, 2019
PurposeThe purpose of this study is to focus on what factors and variables affect the consumers’ intention to purchase green products and lead them to prefer green ecologic products to other products and choose to buy them.Design/methodology/approachFor this purpose, a total of 450 students from the Islamic Azad University of Yazd took part in this ...
openaire   +1 more source

An environmental awareness purchasing intention model

Industrial Management & Data Systems, 2019
Purpose This paper posits, develops and tests the effects of general environmental awareness factors on consumers’ intentions in the Environmental Awareness Purchasing Intention Model. Environmental awareness is tested within the context of purchasing vehicles and, thus, vehicle relevant factors (perceived quality and self-image) are also included ...
Lu Xu, Victor R. Prybutok, Charles Blankson   +2 more
openaire   +2 more sources