Results 281 to 290 of about 57,844 (315)
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Internet Advertising Pleasure and Purchase Intention
International Journal of Innovation in the Digital Economy, 2017The purpose of this study is to provide some insights regarding the Internet advertising Pleasure, IAP. The recent negative trends and deficiencies in Internet advertising makes it imperative to study various factors affecting this area of marketing and explain why people have not enough willingness to click on advertisements.
Amir Abedini Koshksaray, Elnaz Nabizadeh
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The Dilemma of Purchase Intention
International Journal of Sustainable Economies Management, 2018This article describes how many past studies have assessed the consumption behavior by employing purchase intention drivers/motivational factors of organic food as a proxy to foster organic food consumption. However, the preceding studies' foci do not embrace the consumption itself where purchasing may come secondary to consumption decisions ...
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An environmental awareness purchasing intention model
Industrial Management & Data Systems, 2019Purpose This paper posits, develops and tests the effects of general environmental awareness factors on consumers’ intentions in the Environmental Awareness Purchasing Intention Model. Environmental awareness is tested within the context of purchasing vehicles and, thus, vehicle relevant factors (perceived quality and self-image) are also included ...
Lu Xu +2 more
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Influences on the intent to make Internet purchases
Internet Research, 2002Using the theory of planned behavior as the theoretical base, data collected through a semi‐annual survey of Web users were used to determine if beliefs about privacy and Internet trustworthiness helped determine attitudes towards the Internet, which were thought to affect intent to make Internet purchases. Intent, in turn, was thought to affect actual
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Past purchase and intention to purchase in e‐commerce
Internet Research, 2011PurposePurchasing on the internet has unique features that make it different from the traditional shopping process, particularly with regard to its social context. This study seeks to investigate the relationship between past online purchases and purchasing intentions, representing the social context by the notions of social presence and trust.Design ...
Jacob Weisberg +2 more
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The antecedents of purchase and re-purchase intentions of online auction consumers
Computers in Human Behavior, 2016This research explores some factors affecting purchase and repurchase intentions towards online auctions. An experiment, in the context of PChome & eBay and Yahoo Auction online auctions websites, was conducted to simulate an environment manipulating branding, seller evaluation, volume of information, and price ranges to influence purchase intentions ...
Jengchung V. Chen +3 more
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Empirical Study of Purchasing Intention in Vietnam
2018The aim of this research investigates if and how brand image, brand origin, country of origin, country of manufacture, brand awareness and corporate social responsibility has an impact on purchasing intention for imported goods in Ho Chi Minh City in Vietnam. Survey data is collected from 345 consumers in HCM City.
Bui Huy Khoi, Ngo Van Tuan
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Face Concerns and Purchase Intentions: A Cross-Cultural Perspective
2017Many multinational companies employ a premium price strategy, especially in Asian markets. Literature indicates that this is possibly due to Asian consumers’ higher face concerns (concern for self-image and/or status earned in a social network) than Western consumers. That is, Asian consumers perceive that a high price signals face.
Zhang, Sha +2 more
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Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention
Journal of Business Research, 2021Ganesh Dash, Kip Kiefer, Justin Paul
exaly