Results 271 to 280 of about 57,844 (315)

The influence of the language style of the anchor on consumers' purchase intention. [PDF]

Front Psychol
Li Z, Zheng S.
europepmc   +1 more source

How perceived eWOM in visual form influences online purchase intention on social media: A research based on the SOR theory. [PDF]

PLoS One
Bui CT, Ngo TTA, Chau HKL, Tran NPN.
europepmc   +1 more source

Purchase intention and purchase behavior online: A cross-cultural approach [PDF]

Heliyon, 2020
This article aims to explore the key factors on e-commerce adoption from elements of social psychology, such as attitude, subjective norms, perceived behavioral control, ease of use and perceived usefulness, introducing the study of non-traditional elements like buying impulse, compatibility, and self-efficacy in online stores, contrasting ...
Nathalie Peña-García, Irène Gil-Saura, Augusto Rodríguez Orejuela   +2 more
exaly   +5 more sources

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Purchasing intentions and digital influencers

International Journal of Internet Marketing and Advertising, 2022
While the web marketing literature has recently called into question the impact of influencers on their followers' purchasing behaviour, very few studies have addressed this issue per se. Our study aims to fill this gap by examining the variables that boost followers' purchasing intention.
Laroutis, Dimitri, Boistel, P., Zaman, Mustafeed   +2 more
openaire   +2 more sources

Purchase Intentions and Purchase Behavior

Journal of Marketing, 1979
This paper provides a framework for collecting, analyzing, and interpreting purchase intentions data.
openaire   +1 more source

Leveraging Technology to Improve Intent to Purchase

Proceedings of the 17th International Conference on Electronic Commerce 2015, 2015
Distribution of deceptive counterfeit goods via online marketplaces such as Amazon and eBay has introduced a particularly burdensome decision making process for the consumers. The consumers need to spend additional time in the information search step, reading product and seller reviews to assist with counterfeit detection.
Hayden Wimmer, Victoria Y. Yoon
openaire   +2 more sources

Students’ intentions to purchase electronic textbooks

Journal of Computing in Higher Education, 2013
Textbooks have played an important role in education for decades. Given the significant number of technology applications in education, it is not surprising that at least one such application is the electronic textbook (e-textbook). There are a variety of motivations to adopt an e-textbook, including frequent content updates and low costs. The research
Robert W. Stone, Lori Baker-Eveleth
openaire   +1 more source

ANTESEDEN OF PURCHASE INTENTION, LOYALITY INTENTION DAN PARTICIPATION INTENTION

Business, Economics and Entrepreneurship, 2023
Maraknya penggunaan media sosial dikalangan masyarakat membuat banyak perusahaan mengalih fungsikan media sosial sebagai strategi pemasarannya. Tujuan dari penelitian ini untuk mengetahui apakah pemasaran dimedia sosial dan pengalaman pelanggan yang pernah berbelanja melalui media sosial memiliki dampak terhadap kualitas hubungan antara pelanggan dan ...
null Yeni Elizayanti, Sri Vandayuli Riorini   +1 more
openaire   +1 more source

Green purchase intention

Journal of Islamic Marketing, 2019
PurposeThe purpose of this study is to focus on what factors and variables affect the consumers’ intention to purchase green products and lead them to prefer green ecologic products to other products and choose to buy them.Design/methodology/approachFor this purpose, a total of 450 students from the Islamic Azad University of Yazd took part in this ...
openaire   +1 more source