Results 71 to 80 of about 602,499 (342)

PERAN PRICE DISCOUNT MEMODERASI PENGARUH PRODUCT KNOWLEDGE DAN CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION

E-Jurnal Manajemen, 2017
The research has purpose to determine role of price discount in moderation effect of product knowledge and celebrity endorser on purchase intention.
I Made Ari Rismawan, Ni Made Purnami
doaj  

Brand Awareness, Social Media Marketing, and Purchase Intent: Does Credibility Mediate the Impact?

Indonesian Interdisciplinary Journal of Sharia Economics
This study investigates the impact of social media marketing and brand awareness on purchase intention with influencer credibility as a mediating variable. Quantitative methodologies were implemented during the investigation.
Larasati Larasati, Wiyadi Wiyadi, Rini Kuswati, Edy Purwo Saputro   +3 more
doaj   +1 more source

Influences of background factors on consumers’ purchase intention in China’s organic food market: Assessing moderating role of word-of-mouth (WOM)

Cogent Business & Management, 2021
The present study aims to clarify how background factors influence consumers’ intention of purchasing organic food from individual, social, and information perspectives (i.e., health consciousness, self-perceived vegetarian, as well as labeling). Another
Shimiao Li, Nor Siah Jaharuddin
doaj   +1 more source

PENGARUH BRAND AWARENESS DAN CORPORATE IMAGE TERHADAP COSTUMER PURCHASE INTENTION AIR MINERAL AQUA DI KOTA BANDA ACEH [PDF]

, 2017
Tujuan penelitian adalah untuk mengetahui menganalisis Pengaruh brand awareness dan corporate image secara simultan terhadap costumer purchase intention air mineral Aqua, Pengaruh brand awareness berpengaruh terhadap costumer purchase intention air ...
Hikmatiar
core  

Karakteristik Selebritis Sebagai Model Iklan Dan Perannya Terhadap Niat Beli Produk Sepeda Motor Yamaha Pada Mahasiswa STIE Perbanas Surabaya [PDF]

, 2011
This research is a form of causal research that is aimed to identify the causal effects of independent variable such as attractiveness, expertise, trustworthiness towards the purchase intention variable with the respondents of the students at STIE ...
Herizon, H. (Herizon), M, A. (Abdurrahman)   +1 more
core   +1 more source

CDK11 inhibition induces cytoplasmic p21WAF1 splice variant by p53 stabilisation and SF3B1 inactivation

Molecular Oncology, EarlyView.
CDK11 inhibition stabilises the tumour suppressor p53 and triggers the production of an alternative p21WAF1 splice variant p21L, through the inactivation of the spliceosomal protein SF3B1. Unlike the canonical p21WAF1 protein, p21L is localised in the cytoplasm and has reduced cell cycle‐blocking activity.
Radovan Krejcir, Lukasz Arcimowicz, Lucia Martinkova, Vaclav Hrabal, Filip Zavadil Kokas, Tomas Henek, Martina Kucerikova, Ondrej Bonczek, Pavlina Zatloukalova, Lenka Hernychova, Philip J. Coates, Borivoj Vojtesek, David P. Lane   +12 more
wiley   +1 more source

The Effect of Consumer Ethnocentrism, Brand Image, and Perceived Quality,on Purchase Decisions With Purchase Intention as Intervening Variable

Jurnal Akuntansi, Manajemen dan Ekonomi, 2018
The purpose of this research is to know and analyze the effect of consumer ethnocentrism, brand image, and perceivedquality of Eiger outdoor equipment product to consumer purchase decision, and to test purchase intention as intervening variable between ...
Dziqry Muhammad Haikal
doaj  

Pengaruh Motivated Sequence Iklan Rokok Dji Sam Soe Versi 99 Tahun Cita Rasa Legendaris Terhadap Minat Beli Konsumen Di Palembang [PDF]

, 2013
This study aimed to examine the effect of motivated sequence Dji Sam Soe version 99 Year Legendary Taste advertising to Consumer purchase intention. Attention, Need, Satisfaction, Visualization and Action is an advertising message that can influence ...
Anggelina, Dian
core  

Improving PARP inhibitor efficacy in bladder cancer without genetic BRCAness by combination with PLX51107

Molecular Oncology, EarlyView.
Clinical trials on PARP inhibitors in urothelial carcinoma (UC) showed limited efficacy and a lack of predictive biomarkers. We propose SLFN5, SLFN11, and OAS1 as UC‐specific response predictors. We suggest Talazoparib as the better PARP inhibitor for UC than Olaparib.
Jutta Schmitz, Anna L. Bartkowiak, Michael Rose, Nora Kolks, Patrick Petzsch, Vandana Solanki, Anne Stoffel, Bianca Faßbender, Leandra Lepping, Julka Volkamer, Karl Köhrer, Marc Seifert, Tokameh Mahmoudi, Tahlita C. M. Zuiverloon, Günter Niegisch, Michèle J. Hoffmann   +15 more
wiley   +1 more source

Investigating the effect of Electronic Word Of Mouth on customer’s purchase intention of digital products [PDF]

Management Science Letters, 2014
This paper presents an empirical investigation to examine the effect of electronic word of mouth (eWOM) on purchasing intention. The study also considers the effects of quality of eWOM, quantity of eWOM as well as reviewers’ expertise on purchasing ...
Shabnam Khosravani Zangeneh, Mehran Rezvani , Reza Mohammadkazemi   +2 more
doaj   +1 more source