Results 271 to 280 of about 336,838 (308)
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The antecedents of purchase and re-purchase intentions of online auction consumers
Computers in Human Behavior, 2016This research explores some factors affecting purchase and repurchase intentions towards online auctions. An experiment, in the context of PChome & eBay and Yahoo Auction online auctions websites, was conducted to simulate an environment manipulating branding, seller evaluation, volume of information, and price ranges to influence purchase intentions ...
Jengchung Victor Chen +2 more
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Leveraging Technology to Improve Intent to Purchase
Proceedings of the 17th International Conference on Electronic Commerce 2015, 2015Distribution of deceptive counterfeit goods via online marketplaces such as Amazon and eBay has introduced a particularly burdensome decision making process for the consumers. The consumers need to spend additional time in the information search step, reading product and seller reviews to assist with counterfeit detection.
Wimmer, Hayden, Yoon, Victoria
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ANTESEDEN OF PURCHASE INTENTION, LOYALITY INTENTION DAN PARTICIPATION INTENTION
Business, Economics and Entrepreneurship, 2023Maraknya penggunaan media sosial dikalangan masyarakat membuat banyak perusahaan mengalih fungsikan media sosial sebagai strategi pemasarannya. Tujuan dari penelitian ini untuk mengetahui apakah pemasaran dimedia sosial dan pengalaman pelanggan yang pernah berbelanja melalui media sosial memiliki dampak terhadap kualitas hubungan antara pelanggan dan ...
null Yeni Elizayanti +1 more
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Students’ intentions to purchase electronic textbooks
Journal of Computing in Higher Education, 2013Textbooks have played an important role in education for decades. Given the significant number of technology applications in education, it is not surprising that at least one such application is the electronic textbook (e-textbook). There are a variety of motivations to adopt an e-textbook, including frequent content updates and low costs. The research
Robert W. Stone, Lori Baker-Eveleth
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Journal of Islamic Marketing, 2019
PurposeThe purpose of this study is to focus on what factors and variables affect the consumers’ intention to purchase green products and lead them to prefer green ecologic products to other products and choose to buy them.Design/methodology/approachFor this purpose, a total of 450 students from the Islamic Azad University of Yazd took part in this ...
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PurposeThe purpose of this study is to focus on what factors and variables affect the consumers’ intention to purchase green products and lead them to prefer green ecologic products to other products and choose to buy them.Design/methodology/approachFor this purpose, a total of 450 students from the Islamic Azad University of Yazd took part in this ...
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Internet Advertising Pleasure and Purchase Intention
International Journal of Innovation in the Digital Economy, 2017The purpose of this study is to provide some insights regarding the Internet advertising Pleasure, IAP. The recent negative trends and deficiencies in Internet advertising makes it imperative to study various factors affecting this area of marketing and explain why people have not enough willingness to click on advertisements.
Amir Abedini Koshksaray, Elnaz Nabizadeh
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The Dilemma of Purchase Intention
International Journal of Sustainable Economies Management, 2018This article describes how many past studies have assessed the consumption behavior by employing purchase intention drivers/motivational factors of organic food as a proxy to foster organic food consumption. However, the preceding studies' foci do not embrace the consumption itself where purchasing may come secondary to consumption decisions ...
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An environmental awareness purchasing intention model
Industrial Management & Data Systems, 2019Purpose This paper posits, develops and tests the effects of general environmental awareness factors on consumers’ intentions in the Environmental Awareness Purchasing Intention Model. Environmental awareness is tested within the context of purchasing vehicles and, thus, vehicle relevant factors (perceived quality and self-image) are also included ...
Lu Xu +2 more
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Influences on the intent to make Internet purchases
Internet Research, 2002Using the theory of planned behavior as the theoretical base, data collected through a semi‐annual survey of Web users were used to determine if beliefs about privacy and Internet trustworthiness helped determine attitudes towards the Internet, which were thought to affect intent to make Internet purchases. Intent, in turn, was thought to affect actual
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Past purchase and intention to purchase in e‐commerce
Internet Research, 2011PurposePurchasing on the internet has unique features that make it different from the traditional shopping process, particularly with regard to its social context. This study seeks to investigate the relationship between past online purchases and purchasing intentions, representing the social context by the notions of social presence and trust.Design ...
Jacob Weisberg +2 more
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