Results 281 to 290 of about 336,838 (308)
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Empirical Study of Purchasing Intention in Vietnam
2018The aim of this research investigates if and how brand image, brand origin, country of origin, country of manufacture, brand awareness and corporate social responsibility has an impact on purchasing intention for imported goods in Ho Chi Minh City in Vietnam. Survey data is collected from 345 consumers in HCM City.
Bui Huy Khoi, Ngo Van Tuan
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Face Concerns and Purchase Intentions: A Cross-Cultural Perspective
2017Many multinational companies employ a premium price strategy, especially in Asian markets. Literature indicates that this is possibly due to Asian consumers’ higher face concerns (concern for self-image and/or status earned in a social network) than Western consumers. That is, Asian consumers perceive that a high price signals face.
Zhang, Sha +2 more
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Consumer antecedents towards green product purchase intentions
Journal of Cleaner Production, 2021Cristiane Salomé Ribeiro Costa +2 more
exaly
Green innovation and environmental awareness driven green purchase intentions
Marketing Intelligence and Planning, 2022Hashim Zameer, Humaira Yasmeen
exaly
Purchase Intent and Purchase Probability
Journal of Advertising Research, 1970openaire +1 more source
The role of perceived product quality and overall satisfaction on purchase intentions
International Journal of Consumer Studies, 2006Rodoula H Tsiotsou
exaly
When do purchase intentions predict sales?
International Journal of Forecasting, 2007Vicki G Morwitz, Alok Gupta
exaly
The Antecedents of Consumer Purchase Intention
The European Proceedings of Social and Behavioural Sciences, 2023Sri Vandayuli Riorini +3 more
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