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The Influence of In-Arena Promotions on Purchase Behavior and Purchase Intentions
Sport Marketing Quarterly, 1997This paper reports the results of a quantitative study of the effects of in-arena promotion on purchase intentions and purchase behaviors. The results show that in-arena promotion does influence both purchase intentions and purchase behavior of game attendees. However, this study's results also indicate that in-arena promotions tend to have more effect
J. Richard Shannon, L. W. Turley
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The theory of planned behavior and Internet purchasing
Internet Research, 2004Several opinion polls have found that many consumers resist making purchases via the Internet because of their concerns about the privacy of the personal information they provide to Internet merchants. Using the theory of planned behavior as its basis, this study investigated the relationships among beliefs about Internet privacy and trustworthiness ...
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2012
Eight distinct types of purchase behavior are distinguished in the model of the purchase cube proposed by the author, based on the purchase motives or reasons for buying underlying a purchase. One of the purchase types is repetitive purchase behavior, which is characteristic of functional purchases that are made deliberately rather than spontaneously ...
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Eight distinct types of purchase behavior are distinguished in the model of the purchase cube proposed by the author, based on the purchase motives or reasons for buying underlying a purchase. One of the purchase types is repetitive purchase behavior, which is characteristic of functional purchases that are made deliberately rather than spontaneously ...
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Understanding Behaviors that Lead to Purchasing
Proceedings of the 22nd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, 2016Online e-commerce applications are becoming a primary vehicle for people to find, compare, and ultimately purchase products. One of the fundamental questions that arises in e-commerce is to characterize, understand, and model user long-term purchasing intent, which is important as it allows for personalized and context relevant e-commerce services.
Caroline Lo +2 more
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The impact of advance purchase deadlines on airline consumers’ search and purchase behaviors
Transportation Research Part A: Policy and Practice, 2015Abstract Airlines frequently use advance purchase ticket deadlines to segment consumers. Few empirical studies have investigated how individuals respond to advance purchase deadlines and price uncertainties induced by these deadlines. We model the number of searches (and purchases) for specific search and departure dates using an instrumental ...
Hotle, Susan +3 more
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Herd behavior in purchasing books online
Computers in Human Behavior, 2008Previous studies on informational cascades have stressed the importance of informational social influences in decision-making. When people use the product evaluations of others to indicate product quality on the Internet, online herd behavior occurs. This work presents four studies examining herd behavior of online book purchasing.
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Impact of point-of-purchase olfactory cues on purchase behavior
Journal of Consumer Marketing, 2017Purpose This study aims to examine the impact of olfactory cues at the point of purchase on consumers’ purchase behavior in terms of sales. Design/methodology/approach The theory of semantic congruence and sensory marketing on consumer behavior is tested using data collected through an experiment and analyzed using quantitative methods.
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Nostalgic Advertising and Purchase Behavior
2018Nostalgic advertising in marketing is considered as positive or favorable attitude towards people, place or things of the individuals when they were younger. The literature has discussed this area in many ways including its connections with the purchase intentions; however this research is conducted to identify the possible influence of nostalgic ...
Kamran Khan, Syed Karamatullah Hussainy
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Purchasing Behavior and Personal Attributes
Journal of Marketing, 1970Jagdish N. Sheth +3 more
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Store atmosphere and purchasing behavior
Journal of Retailing, 1994Abstract This study extends the Donovan and Rossiter (1982) study which introduced the Mehrabian-Russell (M-R) environmental psychology model into the store atmosphere literature. Donovan and Rossiter's study was exploratory in that student subjects were used and intentions rather than shopping behavior were measured. The present study uses a broader
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