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Neuroemotions and Behavior in the Purchase Process
EVOLUTIONARY STUDIES IN IMAGINATIVE CULTUREEmotions are the fundamental pillar of neuromarketing, the perception of hedonic, utilitarian value, the emotions experienced by customers during the buying process and the effect the behavior of each stage is seen from the brain structures of the mind. The sample selected for the study was 354 real customers of supermarkets in the city of Riobamba and
null Luz Maribel +6 more
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The Influence of Emotion and Cognition on Purchase Intention or Purchase Behavior
Advances in Economics, Management and Political SciencesThe expansion and innovation of society have led to a progressive improvement in people's standards of living in recent years. But the following competitive pressure influences consumers' emotions and makes them irrationally consume. By reviewing and analyzing several relevant studies, this paper explores how emotion and cognition affect consumers ...
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Intelligent purchasing: How artificial intelligence can redefine the purchasing function
Journal of Business Research, 2021Oihab Allal-Chérif +1 more
exaly
The impact of purchasing integration and practices on manufacturing performance
Journal of Operations Management, 2001Ram Narasimhan
exaly
Green purchasing practices of US firms
International Journal of Operations and Production Management, 2001Hokey Min
exaly