Results 31 to 40 of about 2,694,426 (353)
A Comparison of Attitudinal Loyalty Measurement Approaches [PDF]
The aim of this paper is to present the empirical tests of two measures of attitudinal brand loyalty to identify if they are items of a single construct or two distinct constructs.
Bennett, Rebekah, Rundle-Thiele, Sharyn
core +2 more sources
The purpose of this research is to examine the influence of ethnocentrism, hedonism, and reference groups to the preferences and purchasing behaviour of local fruit by generation Y.
Putri Claristha Violetta +2 more
doaj +1 more source
An exploration of guesthouse fresh produce purchasing behaviour and supply chains in Johannesburg
Background: Globally, the challenges of confronting poverty and unemployment continue to dominate the development agenda. The South African government has sought to incorporate local economic development (LED) into their economic development framework ...
Hugo van den Berg, Kevin Mearns
doaj +1 more source
An Exploratory Study into the Factors Impeding Ethical Consumption [PDF]
Although consumers are increasingly engaged with ethical factors when forming opinions about products and making purchase decisions, recent studies have highlighted significant differences between consumers’ intentions to consume ethically, and their ...
A. Chatzidakis +64 more
core +2 more sources
Can existing mobile apps support healthier food purchasing behaviour? Content analysis of nutrition content, behaviour change theory and user quality integration. [PDF]
Flaherty SJ +3 more
europepmc +2 more sources
Issues relating to purchase and post purchase behaviour
Consumer is the king and it is the consumer who determines what a business is. The wealth of products and services produced in a country make our economy strong. Almost all the products have a number of alternative supplies and the consumer should make a decision to buy products of a particular brand. Consumers make two types of purchases.
SAKTHIVEL MURUGAN M, SHANTHI R M
openaire +2 more sources
The Impact of Embarrassment on Condom Purchase Behaviour [PDF]
PIP: A survey on the impact of embarrassment on condom purchase behavior was conducted among 130 individuals. The survey sample (93 males, 37 females) were recruited at the University of British Columbia. The primary independent variable of interest was the embarrassment of the respondents when purchasing condoms.
Dahl, DW, Gorn, GJ, Weinberg, CB
openaire +3 more sources
Consumer behavior on low-carbon agri-food purchase: a carbon labeling experimental study in China
By adopting the scenario experimental methodology of carbon labelling on agri-food products, coupled with 873 questionnaires collected from six cities in China, we made a statistical analysis of different types of consumers' behaviour on the low-carbon ...
Shuai CHUANMIN +4 more
doaj +1 more source
Chocolate is consumed all over the world. Since its origin, it has undergone many transformations to meet changing market demand. A better understanding of consumer behaviour is a key objective of any business, and so it is for chocolate businesses.
Margherita Del Prete, A. Samoggia
semanticscholar +1 more source
Advertisement is usually used for making promoting and consciousness of products. It plays a vital role in changing and attracting the attitude and behaviour of customers.
Murad Hamze
doaj +1 more source

