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Face Concerns and Purchase Intentions: A Cross-Cultural Perspective
2017Many multinational companies employ a premium price strategy, especially in Asian markets. Literature indicates that this is possibly due to Asian consumers’ higher face concerns (concern for self-image and/or status earned in a social network) than Western consumers. That is, Asian consumers perceive that a high price signals face.
Zhang, Sha +2 more
openaire +2 more sources
Purchasing intention and behavior in the sharing economy: Mediating effects of APP assessments
Journal of Business Research, 2020Fang-Yi Lo, Tiffany Hui-Kuang Yu
exaly
Generation Y’s Sustainable Purchasing Intention of Green Personal Care Products
Sustainability, 2021Massoud Moslehpour +2 more
exaly
Purchase Intent and Purchase Probability
Journal of Advertising Research, 1970openaire +1 more source
The role of viral marketing strategies in predicting purchasing intention of eco-labelled products
Journal of Islamic Marketing, 2022Sahar Hosseinikhah Choshaly
exaly
Online stickiness: its antecedents and effect on purchasing intention
Behaviour and Information Technology, 2007Judy Chuan-Chuan Lin
exaly