Results 231 to 240 of about 1,538,848 (299)

The Influence of Incongruent Line Extensions on Choice of a Brand's Pre‐Existing Products: The Mediating Role of Curiosity

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Many brands have added highly incongruent products to their product lines, such as Lay's Chicken and Waffles Potato Chips, Blueberry Cheerios, and Carrot Cake Oreos. This paper investigates how highly incongruent products influence the choice of pre‐existing items in the product line.
Brittney Stephenson   +4 more
wiley   +1 more source

Double Sided Traction Force Microscopy: A Method to Confine Cells for Physiologically Relevant Force Measurements

open access: yesCytoskeleton, EarlyView.
ABSTRACT In this paper we describe a technique to make a confined environment of variable stiffness that is suitable for high‐resolution live‐cell imaging. This versatile and adaptable technique enables cell confinement between soft elastic surfaces made from polyacrylamide gels.
Alexia Caillier, Patrick W. Oakes
wiley   +1 more source

Adapting to Water Scarcity in Mediterranean Greenhouse Agriculture: Insights From Digital Irrigation and Regulated Water Governance in Southeastern Spain

open access: yesCorporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Climate‐driven water scarcity is compounding adaptation pressures on Mediterranean greenhouse farming, particularly for small and micro agricultural firms governed by regulated water‐governance systems. This paper analyses differentiated adaptation profiles in Almería (Spain) based on an analysis of farm structure, digital irrigation adoption,
Luis J. Belmonte‐Ureña   +2 more
wiley   +1 more source

Innovative assessment of meteorological drought in northern Algeria using the NIFT index. [PDF]

open access: yesSci Rep
Zerouali B   +6 more
europepmc   +1 more source

Research progress and current status of dynamic wave propagation characteristics in rock mass: A review

open access: yesDeep Underground Science and Engineering, EarlyView.
This review elucidates the velocity–dispersion–attenuation coupling mechanisms of wave propagation in rock masses, compares six representative models, and reveals how pressure, temperature, mineral composition, and anisotropy jointly control dynamic responses in complex geological media.
Jiajun Shu   +8 more
wiley   +1 more source

A data-light composite climate resilience index reveals superior drought resilience of millets in rainfed agroecosystems. [PDF]

open access: yesSci Rep
Nayak AK   +9 more
europepmc   +1 more source

Reusing depleted oil and gas wells for geothermal energy: Feasibility, challenges, and a decision‐making framework for sustainable conversion

open access: yesDeep Underground Science and Engineering, EarlyView.
The graphical abstract presents a structured decision‐support framework for assessing the feasibility of converting depleted oil and gas wells into geothermal energy systems. The left panel illustrates a comprehensive, multi‐stage decision‐making framework progressing from prefeasibility screening and technical–economic analysis to policy alignment ...
Karolina Bieryt   +3 more
wiley   +1 more source

Impact of UK Weather on Autonomous Vehicle Radar, LiDAR and Camera Vision Systems. [PDF]

open access: yesSensors (Basel)
Smith J   +18 more
europepmc   +1 more source

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