Results 131 to 140 of about 40,501 (317)

Corporate rebranding – strategia rozwoju. Analiza przypadku firmy ZABERD S.A. [PDF]

, 2018
Barbara Mróz-Gorgoń, Grzegorz Szymański   +1 more
openalex   +1 more source

Campus Concierge: A Business Plan to Do College Better [PDF]

, 2016
Campus Concierge Inc. is a start-up company located in Fayetteville, Arkansas that provides academic support services to college students. Since 2013, the company has seen successful operations and is ready to expand.
Birch, Hannah G
core   +2 more sources

Bridging Moral Aspirations and the Mundane Reality: A Grounded Study of the Process of Radical Purpose Adaptation in a Business School

Journal of Management Studies, EarlyView.
Abstract In previous research, scholars have often highlighted the important role of leaders in defending and protecting a historical organizational purpose. However, adopting such a ‘backward‐looking’ perspective, researchers have devoted much less attention to understanding how an organizational purpose can be deliberately changed and leveraged to ...
Luca Manelli, Carlotta Benedetti, Josip Kotlar, Federico Frattini   +3 more
wiley   +1 more source

Rebranding: the example of a cultural institution

Responsibility and Sustainability, 2014
The objective of the paper is to emphasize the influence of rebranding on the awareness of a museum brand as well as on single brand elements. By means of an analysis of brand awareness a comprehensive research study was carried out in two evaluation ...
Janina Bittner, Bernd Günter, Julia Kniesa   +2 more
doaj  

How Do SMEs Respond to Deglobalization? Insights from Italian SMEs in the Interwar Period (1936–1943)

Journal of Management Studies, EarlyView.
Abstract This study investigates how small and medium‐sized enterprises (SMEs) respond to deglobalization and economic nationalism, using historical evidence from fascist Italy, a period of autarky and restricted international trade. While prior research has focused primarily on larger firms, especially multinational enterprises (MNEs), the strategic ...
Valeria Giacomin, Francesco Romagnoli
wiley   +1 more source

REBRANDING DAN PROMOSI LAUNDRY SEPATU SNEAKLIN DI KOTA BANDUNG INDRAYANSYAH 116010004.WASKA WARTA DAN TATA KARTASUDJANA [PDF]

, 2016
Rebranding dan promosi laundry sepatu Sneaklin di Kota Bandung ini bertujuan untuk memperkenalkan laundry sepatu Sneaklin kepada masyarkat Kota Bandung yang belum mengenal dan mengetahui keberadaan Sneaklin, masyarakat di kalangan muda dan keluarga ...
Idrayansyah, Tata Kartasudjana, Waska Warta   +2 more
core  

Bret/BRAT

Critical Quarterly, EarlyView.
Nicholas Smart
wiley   +1 more source

Make Social Media Social Again: How Platform Interoperability Can Fix Social Media and Future‐Proof Democracy

Journal of Management Studies, EarlyView.
Abstract This essay argues that social media document (rather than fuel) the decline of political democracy while helping revive organizational democracy, including through ‘decentralized autonomous organizations’ (DAOs). Yet, despite giving everyone a voice and the ability to organize across borders, social media could over‐concentrate power if, in ...
J.P. Vergne
wiley   +1 more source

DESIGN AND REDESIGN OF THE VISUAL IDENTITY FOR THE FACULTY OF AEROSPACE ENGINEERING [PDF]

Fiabilitate şi Durabilitate
This project focuses on the redesign of the visual identity for the National University of Science and Technology Politehnica Bucharest and its Faculty of Aerospace Engineering.
C. LUCHIAN, A. E. IVAN, I. C. ENACHE, D. F. NIȚOI, I. C. CHIVA, N. MERLOI   +5 more
doaj  

Destination Branding - Tracking Brand Equity for a Competitive Set of Near-Home Destinations [PDF]

, 2008
In the emerging literature related to destination branding, little has been reported about performance metrics. The focus of most research reported to date has been concerned with the development of destination brand identities and the implementation of ...
Pike, Steven
core   +1 more source