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New trends in the global rebranding of experience: Lessons for Russia

open access: yesКонтуры глобальных трансформаций: политика, экономика, право, 2018
The article discusses the new trends in the global rebranding of experience and perspectives of image formation of the modern concept of Russia in the paradigm of “soft power”.
I. A. Vasilenko
doaj  

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