Results 121 to 130 of about 9,180 (252)
Prescribe the rebranding industrial city [PDF]
, 2015 Дано на основі аналізу літературних джерел авторське трактування суті і змісту ребрендингу як інструменту маркетингового управління містом. Проведено дослідження практики ребрендингу зарубіжних міст, запропоновано підходи до проведення ребрендингу ...
Ґудзь, П.В.
core +1 more source
Political Naturalisation: Conscripting Transit Citizens in the United Arab Emirates
Studies in Ethnicity and Nationalism, EarlyView.ABSTRACT Since its formation, the United Arab Emirates has sought to construct a cohesive sense of national identity among its citizens, centred on a system of material and legal privileges granted exclusively to Emirati nationals. A pillar of its nation‐building project was the strict exclusion of foreigners from citizenship and the upholding of a ...
Mira Al Hussein
wiley +1 more source
Local Tests of English in Global Contexts: A Malaysian Case Study
World Englishes, EarlyView.ABSTRACT Global tests of English are usually used globally and local tests locally. However, this global–local dichotomy has been challenged by test localisation, globalisation and glocalisation. An emerging critical question in this regard is whether local tests of English can be used locally and globally at the same time.
M. Obaidul Hamid, Mohd Faiz Mohd Yaakob
wiley +1 more source
Multilingualism, Linguistic Justice and the EU Communication Deficit on Social Media
World Englishes, EarlyView.ABSTRACT This article examines multilingualism on Twitter/X among European Union (EU) institutions, bodies and agencies using a dataset of nearly 400,000 tweets from corporate accounts, Commissioners and Presidents of European institutions. Employing advanced language detection tools, it assesses how far EU communication reflects its stated commitment ...
Michele Gazzola +3 more
wiley +1 more source
Palestinian Geographies of Boycott
Antipode, Volume 58, Issue 6, November 2026.ABSTRACT Practices of boycott are central to anti‐colonial liberation movements. Since the 2005 call for Boycott, Divestment and Sanctions by Palestinian civil society organisations, boycott has had multiple distinct iterations that address the uneven production of space under colonialism.
Hashem Abushama
wiley +1 more source
Rebranding: Garnier case study
, 2011 The thesis is about the topic of rebranding on a concrete case from the Czech Republic. The main goal of this thesis is to find a strategy for the rebranding campaign of the Garnier Naturals brand.
Veselý, Radovan
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, 2020 El propósito de este estudio es investigar el cambio de marca y sus efectos sobre las actitudes de los consumidores. Los datos teóricos relevantes fueron revisados críticamente, comparados y contrastados en relación con el tema del cambio de marca y las ...
Jiménez Guerrero, Merelin Wendy
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The Real Reason You Cannot be Transracial
Journal of Social Philosophy, EarlyView.
Adam Hochman
wiley +1 more source
Sovereign Bonds and Market Discipline: Managing Accumulation and Uncertainty in Ecuador
Antipode, Volume 58, Issue 6, November 2026.ABSTRACT Over 50 years, sovereign debt in low‐ and middle‐income countries has become market‐based as financial firms displaced official lenders. Research explains how bond‐market discipline operates but leaves unanswered why sovereign bonds themselves require discipline to circulate as capital.
Drew F. Kaufman
wiley +1 more source
Rebranding in Preparation for International Expansion : Case Study: Rebranding of SME SunSpelt Oy [PDF]
, 2017 This thesis was developed to support the commissioning company SunSpelt Oy, as well as other companies, with their rebranding process and potential expansion to a foreign market.
Jedrzejczyk, Joshua
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