Results 101 to 110 of about 9,180 (252)
JCMS: Journal of Common Market Studies, EarlyView.Abstract Why has the United Kingdom repeatedly restored substantive compatibility with European Union (EU) regulatory norms despite formal withdrawal? This article introduces the concept of asymmetric regulatory embeddedness (ARE) to explain post‐membership governance in highly integrated sectors. ARE captures the structural condition in which a former
George Asiamah
wiley +1 more source
Frontiers in CommunicationThis study explores retrostyling as a strategy for managing visual identity and brand storytelling, comparing how Burger King and Pepsi recover old versions of their logos (instead of updating the latest logo, as is usual in restyling), remodel them, and
Maria Eugenia Martínez-Sánchez +3 more
doaj +1 more source
Re-branding Colombia through Urban Transformation and Rural Regional Marketing
International Studies: Interdisciplinary Political and Cultural Journal, 2019 Colombia is now projecting a new, positive image to the world after overcoming a past characterised by politically inspired guerrilla warfare and violent conflict with narco-trafficking cartels which had ravaged the country for decades.
Norberto Muñiz Martínez
doaj +1 more source
The European Parliament in 2025: Party Politics and the New Cordon Sanitaire
JCMS: Journal of Common Market Studies, EarlyView.Abstract The 10th session of the European Parliament (EP) (2024–2029) has seen the EP enter unchartered territory with both the third and fourth largest political groups in the Hemicycle representing Eurosceptic positions. Pro‐European factions considered most reliable for sustaining coalitions such as Renew Europe (RE), Greens/European Free Alliance ...
Martin Steven
wiley +1 more source
, 2023 This presentation explores the why and the how behind the latest RNP's rebranding. The presentation was delivered during the meeting of the Special Interest Group on Marketing and Communications (SIG-marcomms) at TNC23 in Tirana, Albania.
openaire +2 more sources
Ploughing for Justice: Land Return, Clientelism and Citizenship in Central Burma
Journal of Agrarian Change, EarlyView.ABSTRACT This article asks if clientelism is a form of citizenship in an agrarian society under military domination. It focuses on the efforts made by villagers in central Burma to recover land previously grabbed by force by the military state. A promise of land return during the political transition of the 2010s enabled dispossessed farmers to define ...
Stéphen Huard, Mya Dar Li Thant
wiley +1 more source
Rebranding Between Opportunity and Risk: The Jaguar Case Study
reservedLa presente tesi analizza il fenomeno del rebranding, inteso come processo strategico di ridefinizione dell’identità di marca in risposta a mutamenti interni o pressioni esterne.
FRATI, ESMERALDA
core
Corporate rebranding: An integrative review of major enablers and barriers to the rebranding process
, 2014 In the field of corporate rebranding, which is an emerging area of research, the literature consists largely of descriptive case studies that are scattered across diverse contexts.
Bill Merrilees +5 more
core +1 more source
Journal of Management Studies, EarlyView.Abstract In previous research, scholars have often highlighted the important role of leaders in defending and protecting a historical organizational purpose. However, adopting such a ‘backward‐looking’ perspective, researchers have devoted much less attention to understanding how an organizational purpose can be deliberately changed and leveraged to ...
Luca Manelli +3 more
wiley +1 more source
, 2010 Ten years after its most devastating attack, al-Qaeda has turned into a franchiser, publisher, and occasional climate-change activist. Can the world’s most deadly terrorist group go mainstream and keep its edge?
openaire