Results 91 to 100 of about 33,554 (259)

Cultivating inclusive remote workplaces: A serial mediation analysis of employee outcomes

open access: yesEuropean Management Review, EarlyView.
ABSTRACT The transformation of traditional workplace arrangements has introduced unique challenges for fostering inclusion and retaining organizational identification among remote workers. This study examines how inclusion climate influences employee outcomes in remote work settings ‐ a context that has become increasingly prevalent yet remains ...
Andri Georgiadou   +3 more
wiley   +1 more source

Re-branding Colombia through Urban Transformation and Rural Regional Marketing

open access: yesInternational Studies: Interdisciplinary Political and Cultural Journal, 2019
Colombia is now projecting a new, positive image to the world after over­coming a past characterised by politically inspired guerrilla warfare and violent conflict with narco-trafficking cartels which had ravaged the country for decades.
Norberto Muñiz Martínez
doaj   +1 more source

How do strategic leaders frame corporate purpose? Investigating competing frames and framing approaches in executive discourse

open access: yesEuropean Management Review, EarlyView.
Abstract Corporate purpose is gaining momentum in contemporary business communities, yet it often appears shrouded in ambiguity. Although research is growing in popularity, the analysis of corporate purpose from the perspective of strategic leaders remains an unexplored domain.
Chiara Pantalena   +3 more
wiley   +1 more source

Rebranding empresarial [PDF]

open access: yes, 2017
A marca deve ser tida como património da empresa, denunciando as suas qualidades quer de produto, quer de serviço por esta fornecidos, com o intuito de fortalecer a sua imagem comercial perante o utilizador final e/ou cliente.
Carvalhinho, Tiago dos Santos
core  

Visual Identity and Rebranding

open access: yesMarketing of Scientific and Research Organizations, 2015
The goal of this article is to highlight the essence of visual identification and rebranding, as well as to discuss elements of corporate identity, which are subject to revitalization in the process of refreshing the image of a brand. In the first part the article the analysis of the term visual identification is conducted.
openaire   +2 more sources

Too good to be true? A systematic literature review about the ambivalent consequences and managerial challenges of purpose implementation

open access: yesEuropean Management Review, EarlyView.
Abstract Corporate purpose has rapidly gained prominence in management literature and is considered a highly influential concept in business, promising to enable businesses' transformative power. While most existing studies highlight the positive outcomes of incorporating purpose into organizational frameworks, some research highlights negative ...
Nicole Steller, Guido Möllering
wiley   +1 more source

Branding Ghana [PDF]

open access: yes
Ghana being a developing nation should embark on a national rebranding campaign to change its image domestically and internationally. This paper focuses on ways in which the Ghanaian government can achieve its goals, where the campaign wouldn’t just be ...
Ofori, Eunice
core   +1 more source

Rebranding Engineering [PDF]

open access: yesMechanical Engineering, 2011
This article explains why it is important to remove the growing conception that engineering sciences can be treated as a commodity. It highlights that currently, non-engineers are making laws for engineers. These same people evaluate candidate’s statements on the issues and elect officials.
openaire   +1 more source

A Sisterhood of Women: The Process of Co‐Creating Recommendations for Improved Pessary Self‐Management Support

open access: yesJournal of Advanced Nursing, EarlyView.
ABSTRACT Aims This work aimed to explore barriers to pessary self‐management and co‐create strategies to address these. Design Participatory Action Research. Methods In October 2024, eight pessary‐using women living in the United Kingdom participated in cooperative inquiry, discussion and co‐creation of strategies in two virtual workshops.
Lucy Dwyer   +4 more
wiley   +1 more source

Rebranding: the example of a cultural institution

open access: yesResponsibility and Sustainability, 2014
The objective of the paper is to emphasize the influence of rebranding on the awareness of a museum brand as well as on single brand elements. By means of an analysis of brand awareness a comprehensive research study was carried out in two evaluation ...
Janina Bittner   +2 more
doaj  

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