Results 1 to 10 of about 14,227 (212)
Corporate rebranding: An internal perspective [PDF]
Journal of Business Research, 2021 Corporate rebranding that modifies logos, tagline and the corporate brand name is common among practitioners. Available literature reports the success of corporate rebranding by the response and perception of external stakeholders but there is little reflection of the internal perspective.
Suraksha Gupta, Yichuan Wang
exaly +3 more sources
CORPORATE REBRANDING FRAMEWORK BY CGV CINEMAS (CORPORATE REBRANDING FRAMEWORK OLEH CGV CINEMAS) [PDF]
Edutech, 2018 . The purpose of research are to determine the stages of analysis, planning and eval-uation of corporate rebranding framework of CGV Blitz to be CGV Cinemas. This research uses descriptive method with qualitative data type. Data collection method used in
Silka Khairunnisa +2 more
doaj +3 more sources
CORPORATE REBRANDING OF GRAMEDIA STORE (CORPORATE REBRANDING DI GRAMEDIA STORE)
Edutech, 2016 . The purposes of this research are to determine the stages of analysis, planning, and evaluation of corporate rebranding process of Gramedia Book Store to be Gramedia Store to rise stakeholder’s awareness. The method used is descriptive qualitative with
Natasha Helena Kairupan +2 more
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Corporate Rebranding and Its Meaning – Theory Perspective
Problemy Zarządzania, 2021 Purpose: The purpose of this article is to introduce the theoretical conditions related to corporate rebranding issues – in the perspective of marketing theory, management theory and organizational theory, through literature analysis (both Polish and ...
Barbara Mróz-Gorgoń, Michael Haenlein
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Corporate branding and rebranding: an institutional logics perspective
Journal of Product and Brand Management, 2018 PurposeThe purpose of this paper is to demonstrate how the institutional logics framework adds a fresh perspective on corporate branding, particularly in times of organisational change and subsequent corporate rebranding.Design/methodology/approachThe paper examines previous comprehensive approaches to corporate branding in the face of organisational ...
Helen Stuart
exaly +4 more sources
Cogent Business & Management, 2018 The study examined whether or not the rebranding activities in the Ghanaian banking industry, had any influence on customers’ perception on service quality, their level of satisfaction and their level of loyalty.
Bylon Abeeku Bamfo +2 more
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Corporate Rebranding: An Employee-Focused Nonprofit Case Study
Journal of Nonprofit and Public Sector Marketing, 2016 ABSTRACTThe purpose of this paper was to examine the process by which a nonprofit organization conducted corporate rebranding and to assess the relevance of the principles of corporate rebranding originally developed by Merrilees and Miller (2008) in relation to for-profit organizations. A community-owned nonprofit organization that recently introduced
Paul Chad
exaly +4 more sources
Corporate Rebranding and Customers’ Retention. A Study of Selected Telecommunication Firm in Nigeria [PDF]
Cactus, 2020 Organizations rebrand as the need arises. The effect of this strategic action has divergent results in the literature, depending on the measure of performance.
Powel Maxwell Worimegbe, Agbaje Ifedayo
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The Strategic Journey of the Biggest IPO in Bangladesh: The Case of Robi Axiata Limited [PDF]
International Journal of Management, Accounting and Economics, 2022 Robi Axiata Limited (Robi)—a multinational cellphone operator—got the nod for the ever-biggest initial public offering (IPO) from Bangladesh's regulatory body on 14 October 2020.
Md. Tahidur Rahman +2 more
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THE EFFECTS OF SERVICE QUALITY AND CORPORATE REBRANDING ON BRAND IMAGE, CUSTOMER SATISFACTION, BRAND EQUITY AND CUSTOMER LOYALTY: STUDY IN ADVERTISING COMPANY AT TVONE [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2016 The purpose of this study was to analyze the effects of service quality on brand image, service quality on customer satisfaction, service quality on brand equity, service quality on customer loyalty, corporate rebranding on brand image, corporate ...
Chaniago A.
doaj +1 more source