Results 21 to 30 of about 14,227 (212)
Positioning the Destination Product-Can Regional Tourist Boards Learn from Private Sector Practice? [PDF]
, 1998 This article examines the role of positioning in the marketing of a tourism destination. The study focuses on the current positioning strategies pursued by the Regional Tourist Boards (RTBs) in England.
Connell J. +9 more
core +1 more source
Visual Identity and Rebranding
Marketing of Scientific and Research Organizations, 2015 The goal of this article is to highlight the essence of visual identification and rebranding, as well as to discuss elements of corporate identity, which are subject to revitalization in the process of refreshing the image of a brand.
Wrona Katarzyna
doaj +1 more source
Rebranding the identity of a municipal university as a tool for its promotion
Управление культурой, 2023 One of the effective tools for promoting a university, expanding visual communication and informing the audience about it in the socio-cultural space is the creation of a corporate identity, expressed in a diverse identity of the organization.
Inna A. Akhyamova, Svetlana A. Pletneva
doaj
Corporate Rebranding Decision: XXX Insurance Customer Perspective
JOURNAL OF ECONOMICS, FINANCE AND MANAGEMENT STUDIES, 2023 This study aims to examine the direct effect of corporate rebranding decision (CRD) on customer satisfaction directly and through awareness of rebranding and perceived value. Next, examine the role of perceived value in mediating the effect of awareness of rebranding on customer satisfaction.
Purba, Ida Merlin +2 more
openaire +1 more source
A Right-Wing Populist Turn in the Conservative Party of Canada? Continuities and Ruptures Under the Leadership of Pierre Poilievre (2022-2025). [PDF]
Can Rev SociolABSTRACT Since his election as leader of the Conservative Party of Canada (CPC) in 2022, Pierre Poilievre has been associated with populism in media and political discourse, with implicit and explicit comparisons to Donald Trump. This article investigates the validity of such assessments by applying “complex” theories of populism, which conceptualize ...
Peker E, Laxer E, Vivès R.
europepmc +2 more sources
Rebranding Development Communications in Emergent India
Nordicom Review, 2012 With access to and competence in new ICTs a defining feature of modern citizenship in much of the global South, we need to understand the complex and ambivalent discourse around public-private partnerships, digital inclusion and the very rebranding of ...
Chakravartty Paula
doaj +1 more source
A collection of insurance brands: The story of RSA in Ireland
Cogent Business & Management, 2015 Many firms in financial services opt for corporate branding in order to unify their activities and leverage a strong brand across business units. While this may be the case, some financial service organisations retain the approach of using a collection ...
Richard Brophy
doaj +1 more source
Corporate rebranding and performance of financial institutions in Ghana
Journal of Asian Business Strategy, 2016 Rebranding has become a popular topic to organizations, banks especially, in the past few years. The study sought to ascertain the impact of corporate rebranding on an organization’s image and performance. Factors that cause rebranding and the measures that organizations put in place to promote positive image and enhance performance after rebranding ...
Pearl Owusua Yeboah, Michael Addaney
openaire +1 more source
Corporate rebranding design of oil and gas company in Malaysia: case study of SMART Petrol / Amina Syarfina Abu Bakar...[et.al] [PDF]
, 2016 The aim of this study is to investigate the existing branding design and the potential of corporate rebranding design for SMART Petrol. SMART Petrol is a 100% Bumiputera companies that are actively involved in the supply and marketing of petroleum ...
Abd Razak, Mohamed Razeef +2 more
core
Anatomical Sciences Education, EarlyView.Abstract According to Nietzsche, “In every real [adult], a child is hidden that wants to play.” In everyday life, playfulness and competition can make routine or dull tasks more engaging and can offer educators opportunities to engage a learner in a more entertaining or interactive manner.
Judi Laprade
wiley +1 more source