Results 21 to 30 of about 311 (173)

THE EFFECT OF NEW IDENTITY, NEW IMAGE, AND REPOSITIONING AS A PROCESS OF REBRANDING TOWARD BRAND LOYALTY, BRAND ASSOCIATIONS, PERCEIVED QUALITY AS PART OF BRAND EQUITY [PDF]

Russian Journal of Agricultural and Socio-Economic Sciences, 2018
Media companies are growing rapidly, along with technological advances, where the success of a media must be supported by brand management. This study examines corporate rebranding by changing name, logo and slogan in influencing brand equity in media ...
Setiani T., Antoni, Sujoko A.
doaj   +1 more source

The Effect of Corporate Re-branding on Purchase Intention through The Brand Image of PT Pelita Air Service

Journal of Consumer Sciences, 2021
PT Pelita Air Service or PT PAS is a subsidiary of PT Pertamina (Persero) in aviation. In 2018, PT PAS changed its company logo. It is one of the corporate re-branding strategies that aimed to create a good brand image to increase the various services ...
Dinda Maisya Nastiti, Nadya Syavaranti, Akhmad Edhy Aruman   +2 more
doaj   +1 more source

Logo rebranding: Indonesian tax authority public relations strategy in forming organizational culture images

Informasi, 2020
This paper explains how the process of rebranding the logo of the Directorate General of Taxes (DGT) of the Republic of Indonesia carried out by DGT public relations in shaping the image by displaying the cultural values of the Ministry of Finance.
Febri Noviardi, Andre Noevi Rahmanto, Yulius Slamet   +2 more
doaj   +1 more source

Rebranding – A Systematic Literature Review and Future Research Agenda [PDF]

Revista de Management Comparat International
This study presents the first systematic literature review dedicated specifically to rebranding within corporate and business contexts. A search across four major databases: Emerald Insight, ProQuest, ScienceDirect, and Web of Science identified 630 ...
Anamaria-Catalina MARINIUC, Oltea Cristina BELCIUGANU, Oana Cristina MOGOS   +2 more
doaj   +1 more source

ENGINEERING COMMUNICATIONS AND CULTURAL SYMBOLS FOR CORPORATE REBRANDING – A CASE STUDY ON THE DEVELOPMENT OF THE “METLIFE WAY” IN JAPAN

Studia Universitatis Babeş-Bolyai Negotia, 2019
Following a recent acquisition and integration of Alico, one of the strongest non-Japanese insurers operating in the Japanese market, MetLife announced in 2014 that it would change its corporate name from MetLife Alico to MetLife Japan.
Fumiaki TAJIRI, Ana DAMASCHIN, Cristian VLAD, Tudor TOMOS, Anne STENROS   +4 more
doaj   +1 more source

Corporate rebranding: effects of corporate visual identity changes on employees and consumers

Journal of Marketing Communications, 2015
Many organizations invest periodically in a new corporate visual identity (CVI). This study investigates the main effects of CVI changes in four organizations, taking into account three independent variables: stakeholder type (employees vs. consumers), the specific organization, and communication about the CVI change.
Bolhuis, Wendy, de Jong, Menno D.T., van den Bosch, Annette L.M.   +2 more
openaire   +2 more sources

The Competing Dynamics and Relationships in Corporate and Local Government Agency Constructions of Place [PDF]

Dynamic Relationships Management Journal (DRMJ), 2014
This paper explores the dynamics of how private sector business entities and local government bodies perceive and interact with the identity of the locality in which they operate.
Natalie Russell, Simon Adderley, Peter Stokes, Peter Scott   +3 more
doaj   +1 more source

METHODS AND TECHNIQUES OF INTANGIBLE ASSETS MANAGEMENT

Стратегические решения и риск-менеджмент, 2014
There is an adjusted classification of intangible assets, formalized and nonformalized in terms of legislation, in the article. The methods of compatibility detection of company corporate cultures during merger and affiliation are presented, the list of ...
L. Mokrova
doaj   +1 more source

Rebranding the identity of a municipal university as a tool for its promotion

Управление культурой, 2023
One of the effective tools for promoting a university, expanding visual communication and informing the audience about it in the socio-cultural space is the creation of a corporate identity, expressed in a diverse identity of the organization.
Inna A. Akhyamova, Svetlana A. Pletneva
doaj  

Corporate Rebranding Decision: XXX Insurance Customer Perspective

JOURNAL OF ECONOMICS, FINANCE AND MANAGEMENT STUDIES, 2023
This study aims to examine the direct effect of corporate rebranding decision (CRD) on customer satisfaction directly and through awareness of rebranding and perceived value. Next, examine the role of perceived value in mediating the effect of awareness of rebranding on customer satisfaction.
Purba, Ida Merlin, Widiartanto, Nugraha, Hari Susanta   +2 more
openaire   +1 more source