Results 31 to 40 of about 14,227 (212)
Opposing consensus science through scholarly practices: The role of claims maintenance
Abstract This study examines how three US‐based communities who oppose consensus science produce and disseminate scholarly‐like artifacts: pro‐life activists, Young Earth Creationists, and Anthropogenic Climate Crisis skeptics. Prior research shows that industry‐ or church‐backed advocacy campaigns often generate claims supported by these communities ...
Irene V. Pasquetto +3 more
wiley +1 more source
The Impact of Crises on Rebuilding the National Image: The Paradox of Nigeria’s Rebranding [PDF]
This paper sets out to examine the ideals of rebranding in the national image rebuilding process, fetching examples from Nigeria’s experience. The discourse also examines the concepts of image and the impact of anti-social behaviour of citizens on the ...
Iyorza, Stanislaus
core
Living the Corporate Rebrand: The Employee Perspective
The aim of this article is to examine employee challenges to living the brand after rebranding has occurred. Although employees may want to ‘live’ the corporate brand, there are challenges and barriers that prevent them from effectively doing this, particularly after a corporate rebranding process.
openaire +2 more sources
Turning the Tables: Leveraging Purpose as a Strategic Advantage for SMEs
ABSTRACT When executed well, purpose can become a transformative force, turning a business into a breakout success. Despite the wave of purpose‐driven businesses in recent years, the concept of purpose remains underdeveloped. Purpose is a core component of business models but is difficult to retrofit into large corporations, which makes it especially ...
Klaus Heine, Glyn Atwal, Sonja Sperber
wiley +1 more source
Towards Symmetry in the Law of Branding [PDF]
Companies sometimes want to abandon an old identity and rebrand with a new one. Trademark law probably does not have much to say about rebranding in itself.
Tushnet, Rebecca
core +2 more sources
ABSTRACT This article explores the management adaptation strategies non‐governmental organizations (NGOs) managers employ in order to operate in repressive political environments. It answers the question: how do NGO managers initiate, manage and sustain internal change when the political/regulatory environment changes?
Charles Kaye‐Essien +2 more
wiley +1 more source
Shaping expectations, losing flexibility: A study of CEO promises as strategic communication tools
Abstract Research Summary CEO promises are powerful but understudied communication tools. We develop a dual‐mechanism framework theorizing that while CEO promises elevate stakeholder expectations, they simultaneously constrain strategic flexibility. We argue that CEO promise‐making is shaped by two competing pressures: making more promises when the ...
Majid Majzoubi +2 more
wiley +1 more source
From armed roots to airline routes in South America: A dual imprinting perspective
Abstract Reserch Summary We propose that founding partner relationships can leave distinct imprints on organizations that differ in durability and in how they respond to subsequent changes involving the founding partner. Examining South American airlines founded between 1919 and 1984, we argue and find that such relationships simultaneously create an ...
Kunyuan Qiao +2 more
wiley +1 more source
Since April 2008, when the Rating (Empty Properties) Act came into effect in England and Wales, empty commercial property has been liable for the full business rate following an initial rate-free period of three months, or six months for industrial ...
Pugalis, Lee
core
Corporate rebranding has been evident in the qualitative corporate rebranding studies as an imposed organizational change that induces mixed reactions and ambivalent attitudes among consumers. Corporate rebranding for the established and familiar corporate brands leads to more ambivalent attitudes as these companies represent larger targets for ...
openaire +2 more sources

