Results 11 to 20 of about 14,227 (212)
THE EFFECT OF NEW IDENTITY, NEW IMAGE, AND REPOSITIONING AS A PROCESS OF REBRANDING TOWARD BRAND LOYALTY, BRAND ASSOCIATIONS, PERCEIVED QUALITY AS PART OF BRAND EQUITY [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2018 Media companies are growing rapidly, along with technological advances, where the success of a media must be supported by brand management. This study examines corporate rebranding by changing name, logo and slogan in influencing brand equity in media ...
Setiani T., Antoni, Sujoko A.
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Journal of Consumer Sciences, 2021 PT Pelita Air Service or PT PAS is a subsidiary of PT Pertamina (Persero) in aviation. In 2018, PT PAS changed its company logo. It is one of the corporate re-branding strategies that aimed to create a good brand image to increase the various services ...
Dinda Maisya Nastiti +2 more
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Informasi, 2020 This paper explains how the process of rebranding the logo of the Directorate General of Taxes (DGT) of the Republic of Indonesia carried out by DGT public relations in shaping the image by displaying the cultural values of the Ministry of Finance.
Febri Noviardi +2 more
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Names as Language and Capital. [PDF]
, 2012 We analyzed what happens to a nursing home chain when private equity takes over, with regard to strategy, financial performance, and resident well-being.
Boerrigter, R., Nijboer, H.T.
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Studia Universitatis Babeş-Bolyai Negotia, 2019 Following a recent acquisition and integration of Alico, one of the strongest non-Japanese insurers operating in the Japanese market, MetLife announced in 2014 that it would change its corporate name from MetLife Alico to MetLife Japan.
Fumiaki TAJIRI +4 more
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Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Journal of Marketing Communications, 2015 Many organizations invest periodically in a new corporate visual identity (CVI). This study investigates the main effects of CVI changes in four organizations, taking into account three independent variables: stakeholder type (employees vs. consumers), the specific organization, and communication about the CVI change.
Bolhuis, Wendy +2 more
openaire +2 more sources
Star Architecture as Socio-Material Assemblage [PDF]
, 2020 Taking inspiration from new materialism and assemblage, the chapter deals with star architects and iconic buildings as socio-material network effects that do not pre-exist action, but are enacted in practice, in the materiality of design crafting and ...
A Forsyth +41 more
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METHODS AND TECHNIQUES OF INTANGIBLE ASSETS MANAGEMENT
Стратегические решения и риск-менеджмент, 2014 There is an adjusted classification of intangible assets, formalized and nonformalized in terms of legislation, in the article. The methods of compatibility detection of company corporate cultures during merger and affiliation are presented, the list of ...
L. Mokrova
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The Competing Dynamics and Relationships in Corporate and Local Government Agency Constructions of Place [PDF]
Dynamic Relationships Management Journal (DRMJ), 2014 This paper explores the dynamics of how private sector business entities and local government bodies perceive and interact with the identity of the locality in which they operate.
Natalie Russell +3 more
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Real Urban Images: Policy and Culture in Northern Britain [PDF]
, 2012 This paper explores recent attempts to re-imagine and re-brand northern British cities through processes of economic and (mainly) cultural regeneration.
Fenwick, John, Wharton, Chris
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