Results 11 to 20 of about 303 (175)
Studia Universitatis Babeş-Bolyai Negotia, 2019 Following a recent acquisition and integration of Alico, one of the strongest non-Japanese insurers operating in the Japanese market, MetLife announced in 2014 that it would change its corporate name from MetLife Alico to MetLife Japan.
Fumiaki TAJIRI +4 more
doaj +1 more source
Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Journal of Marketing Communications, 2015 Many organizations invest periodically in a new corporate visual identity (CVI). This study investigates the main effects of CVI changes in four organizations, taking into account three independent variables: stakeholder type (employees vs. consumers), the specific organization, and communication about the CVI change.
Bolhuis, Wendy +2 more
openaire +2 more sources
The Competing Dynamics and Relationships in Corporate and Local Government Agency Constructions of Place [PDF]
Dynamic Relationships Management Journal (DRMJ), 2014 This paper explores the dynamics of how private sector business entities and local government bodies perceive and interact with the identity of the locality in which they operate.
Natalie Russell +3 more
doaj +1 more source
METHODS AND TECHNIQUES OF INTANGIBLE ASSETS MANAGEMENT
Стратегические решения и риск-менеджмент, 2014 There is an adjusted classification of intangible assets, formalized and nonformalized in terms of legislation, in the article. The methods of compatibility detection of company corporate cultures during merger and affiliation are presented, the list of ...
L. Mokrova
doaj +1 more source
Rebranding the identity of a municipal university as a tool for its promotion
Управление культурой, 2023 One of the effective tools for promoting a university, expanding visual communication and informing the audience about it in the socio-cultural space is the creation of a corporate identity, expressed in a diverse identity of the organization.
Inna A. Akhyamova, Svetlana A. Pletneva
doaj
Corporate Rebranding Decision: XXX Insurance Customer Perspective
JOURNAL OF ECONOMICS, FINANCE AND MANAGEMENT STUDIES, 2023 This study aims to examine the direct effect of corporate rebranding decision (CRD) on customer satisfaction directly and through awareness of rebranding and perceived value. Next, examine the role of perceived value in mediating the effect of awareness of rebranding on customer satisfaction.
Purba, Ida Merlin +2 more
openaire +1 more source
Rebranding Development Communications in Emergent India
Nordicom Review, 2012 With access to and competence in new ICTs a defining feature of modern citizenship in much of the global South, we need to understand the complex and ambivalent discourse around public-private partnerships, digital inclusion and the very rebranding of ...
Chakravartty Paula
doaj +1 more source
A collection of insurance brands: The story of RSA in Ireland
Cogent Business & Management, 2015 Many firms in financial services opt for corporate branding in order to unify their activities and leverage a strong brand across business units. While this may be the case, some financial service organisations retain the approach of using a collection ...
Richard Brophy
doaj +1 more source
Operationalizing Circular Supply Chain Management: Scale Development and Empirical Validation
Business Strategy and the Environment, EarlyView.ABSTRACT This study addresses the conceptual fragmentation and the lack of a measurement tool in circular supply chain management (CSCM), a field in which confusion with traditional sustainability strategies limits operational progress. The objective is to develop and validate a measurement instrument capable of capturing the transition toward the ...
José Moyano‐Fuentes +5 more
wiley +1 more source
Sustainable Luxury: Understanding Consumer Responses to Purpose‐Driven Brand Strategies
Journal of Consumer Behaviour, EarlyView.ABSTRACT The study examines the dilemma faced by consumers in balancing the concepts of sustainability and luxury in the context of self‐gifting. The research is based on the Affect‐Behavior‐Cognition (ABC) framework and the Consumer‐Brand Identification (CBI) theory, which seeks to understand how the perceived sustainability–luxury fit and brand ...
Subhajit Pahari +3 more
wiley +1 more source