Results 81 to 90 of about 9,180 (252)
How much change is optimal when a brand is newly rebranded?
Asia Marketing Journal, 2014 There are many cases of rebranding and its numbers are growing. However, rebranding is still under research in the academic field, and there is no guideline on the effective way to change brand name.
Kyoung Hee Chu +3 more
doaj +1 more source
Canadian Public Administration, EarlyView.Abstract Oil and gas producing municipalities host Canada's highest‐emitting industries while facing economic and social risks as the country pursues carbon neutrality. Understanding how these communities envision their economic futures, and the barriers and enablers they encounter in pursuing low‐carbon opportunities, can inform decision‐makers ...
Rowan Hargreaves +2 more
wiley +1 more source
Радіоелектронні і комп'ютерні системиThis paper demonstrates an approach for developing an AI-based UI design system to improve a company white labeling (aka rebranding) process. This is the process of removing a product or service's original branding and replacing it with the branding of ...
Kyrylo Polishchuk, Eugene Brezhniev
doaj +1 more source
European Management Review, EarlyView.Abstract Corporate purpose is gaining momentum in contemporary business communities, yet it often appears shrouded in ambiguity. Although research is growing in popularity, the analysis of corporate purpose from the perspective of strategic leaders remains an unexplored domain.
Chiara Pantalena +3 more
wiley +1 more source
Rebranding Bandung Makuta Melalui Media Sosial Instagram [PDF]
, 2021 This study aims to determine the process of Bandung Makuta\u27s rebranding activities carried out through social media Instagram using the concept initiated by Muzellec and Lambkin through four stages of rebranding.
malahayati, erfinna ardia +2 more
core
Cahiers du MIMMOC, 2017 From its creation under the Government of Ireland Act in 1920, Northern Ireland has struggled to achieve the sort of cultural integrity that would underscore an imagined community and functioning democracy.
Stephen BAKER
doaj +1 more source
European Management Review, EarlyView.Abstract Corporate purpose has rapidly gained prominence in management literature and is considered a highly influential concept in business, promising to enable businesses' transformative power. While most existing studies highlight the positive outcomes of incorporating purpose into organizational frameworks, some research highlights negative ...
Nicole Steller, Guido Möllering
wiley +1 more source
Rebranding and Debranding Applications in Sports Marketing
, 2022 Logolar, geleneksel olarak markayı rakiplerinden ayırt etmeye ve farklılaştırmaya odaklanmış semboller olarak ifade edilmektedir. Logoların markanın anlamını iletmenin yanı sıra hedef kitle üzerinde olumlu duygular yaratabilme gücü de vardır.
Belli, Emre +3 more
core +1 more source
Co-Design for Rebranding an Italian Foundation
Agathón, 2019 This paper is based on research conducted by Creative Industries Lab of Politecnico di Milano for creating the new brand image and communication strategy for Fondazione Cariplo. A Co-Design approach has involved both internal and external stakeholders in
Xue Pei, Francesco Zurlo
doaj +1 more source
Financial Management, EarlyView.ABSTRACT Diversity, equity, and inclusion (DEI) is one of the most polarizing issues in business and society. Advocates claim that DEI enhances fairness, while critics argue it undermines meritocracy. The problems often stem from the practice of DEI—reducing it to demographic diversity—rather than its principle.
Alex Edmans
wiley +1 more source