Results 61 to 70 of about 1,577 (218)
, 2023 This presentation explores the why and the how behind the latest RNP's rebranding. The presentation was delivered during the meeting of the Special Interest Group on Marketing and Communications (SIG-marcomms) at TNC23 in Tirana, Albania.
openaire +2 more sources
European Management Review, EarlyView.Abstract Corporate purpose is gaining momentum in contemporary business communities, yet it often appears shrouded in ambiguity. Although research is growing in popularity, the analysis of corporate purpose from the perspective of strategic leaders remains an unexplored domain.
Chiara Pantalena +3 more
wiley +1 more source
, 2022 En l’actualitat, nombrosos contexts socioeconòmics, culturals i mediambientals estan donant una nova forma a com les empreses seran i hauran d’actuar en un futur pròxim. Aquest fet també s’ha traslladat al sector automobilístic, on el passat mes de juny de 2021 la Comissió Europea va aprobar un paquet de mesures anomenat “Fit For 55”, el qual amb totes
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European Management Review, EarlyView.Abstract Corporate purpose has rapidly gained prominence in management literature and is considered a highly influential concept in business, promising to enable businesses' transformative power. While most existing studies highlight the positive outcomes of incorporating purpose into organizational frameworks, some research highlights negative ...
Nicole Steller, Guido Möllering
wiley +1 more source
Financial Management, EarlyView.ABSTRACT Diversity, equity, and inclusion (DEI) is one of the most polarizing issues in business and society. Advocates claim that DEI enhances fairness, while critics argue it undermines meritocracy. The problems often stem from the practice of DEI—reducing it to demographic diversity—rather than its principle.
Alex Edmans
wiley +1 more source
REBRANDING OF UNIVERSITY POLITEHNICA OF BUCHAREST
Journal of Industrial Design and Engineering Graphics, 2018 In this paper is presented a concept of redesign of the logo of Politehnica University of Bucharest. The redesign process begins with the presentation of the current stage of visual identity, and continues with the processes of research, sketching and ...
Radu Mihail Sofrone
doaj +2 more sources
The Epistemic Harms of Botched Apologies for Past Wrongs
Journal of Applied Philosophy, EarlyView.ABSTRACT Apologies often create expectations of meaningful change and repair. Yet when institutions or states deliver apologies for past wrongs that lack substantive reparative action, they risk deepening, rather than redressing, the harms they acknowledge.
Abraham Tobi
wiley +1 more source
Frontiers in CommunicationThis study explores retrostyling as a strategy for managing visual identity and brand storytelling, comparing how Burger King and Pepsi recover old versions of their logos (instead of updating the latest logo, as is usual in restyling), remodel them, and
Maria Eugenia Martínez-Sánchez +3 more
doaj +1 more source
Good bye Air Zimbabwe….Hello Zimbabwe Airways: Will re-branding solve Air Zimbabwe’s financial woes? [PDF]
African Journal of Hospitality, Tourism and Leisure, 2017 With competition increasing from all corners, airlines have to find new ways to adapt or die. To adapt, Air Zimbabwe has resorted to rebranding to salvage its battered image.
O. Mhlanga, J.N. Steyn, J.P. Spencer
doaj
Re-branding Colombia through Urban Transformation and Rural Regional Marketing
International Studies: Interdisciplinary Political and Cultural Journal, 2019 Colombia is now projecting a new, positive image to the world after overcoming a past characterised by politically inspired guerrilla warfare and violent conflict with narco-trafficking cartels which had ravaged the country for decades.
Norberto Muñiz Martínez
doaj +1 more source