Results 61 to 70 of about 9,180 (252)
Journal of Community Service and EmpowermentThis study aims to develop a rebranding strategy for Batik Pendopo products as local cultural heritage through social media to attract Generation Z’s purchase intention.
Andi Cici Thania +4 more
doaj +1 more source
Sustainable Development, EarlyView.ABSTRACT Global decarbonization has positioned lithium as a strategic mineral for electric vehicles, battery storage, and low‐carbon development. Yet its extraction raises serious environmental, political, and justice concerns that complicate dominant narratives of clean energy progress.
Jacob Kwakye
wiley +1 more source
Jurnal Administrasi BisnisBinong Jati is one of the creative tourism urban villages created by the Bandung city administration as part of a program to boost the tourism industry.
Primaura Meiracaesara Allikanaya +1 more
doaj +1 more source
Economic Anthropology, EarlyView.ABSTRACT In the Chinese kimchi industry, manufacturers employ product names, photographs, and logistical strategies to promote their kimchi's “Koreanness.” So, what makes their kimchi “Korean,” and how does its Koreanness formulate kimchi's commodity value?
Heangjin Park
wiley +1 more source
Rebranding: Affects on Fan Associations
, 2023 Upon researching rebranding and sport, many interesting points of thought came up. There is much to learn about how rebranding affects sports fans and this can be done by first researching the effects of rebranding in general, even outside of the realm ...
Oakley, Megan
core +1 more source
Assessing the impact of rebranding activities on customer-based brand equity: Evidence from Vietnamese enterprises [PDF]
Innovative MarketingType of the article: Research Article AbstractThe aim of this study is to examine the impact of rebranding, which includes three key activities: repositioning, redesign, and relaunching on the four fundamental pillars of brand equity: brand awareness ...
Thuy Dao Cam +5 more
doaj +1 more source
Rebranding the Serbian Armed Forces [PDF]
Војно дело, 2014 The power of brands is very high, so it is important to know how they work; how they are managed; how they are created and maintained; why some are successful, and others are not.
Dašić Dejan
doaj +1 more source
BEHIND THE FACES OF AESTHETICIZED URBANISM IN TUNXI, CHINA
International Journal of Urban and Regional Research, EarlyView.Abstract Urban policy in China has become increasingly predicated on securing an approved aesthetic that reflects ideological campaigns and political programmes. In highlighting the role of the aesthetic in Chinese urbanism, this article argues that the party‐state draws on an aesthetic palette that places the contemporary urban landscape in a ...
Yanpeng Jiang, Paul Waley, Asa Roast
wiley +1 more source
PRECARIZED AGEING‐IN‐PERIFERIA: Low‐Income Older Adults in a Transforming Neighbourhood
International Journal of Urban and Regional Research, EarlyView.Abstract In this article we investigate how intersecting forms of precarity shape the everyday practices of ageing‐in‐place developed by low‐income older adults in Via Milano, a historically segregated yet rapidly transforming neighbourhood in Brescia, northern Italy. We draw on qualitative and ethnographic research to examine how diverse urban changes—
Marco Alioni, Barbara Badiani
wiley +1 more source
CAPITALIZING CRISIS: Urban Extractivism in Athens Amidst Neoliberal Restructurings
International Journal of Urban and Regional Research, EarlyView.Abstract In this article we examine the post‐2009 transformation of Athens through the analytical lens of urban extractivism. We argue that the Greek sovereign debt crisis did not operate as a temporary disruption, but as a durable political condition that enabled the institutionalization of extractive urban governance.
Konstantinos Zafeiris +2 more
wiley +1 more source