Results 51 to 60 of about 1,571 (219)
The British Journal of Sociology, EarlyView.ABSTRACT How does the ability to weather insecurity give some an upper‐hand over others? This paper examines the interrelationship between housing and labour market precarity among middle class young professionals. Drawing on interviews with residents of co‐living schemes—for‐profit shared housing where tenants are on temporary rental contracts—it ...
Tim White
wiley +1 more source
Journal for Eighteenth-Century Studies, EarlyView.Abstract The final Stuart monarch, Queen Anne, has often been overlooked in studies of visual and material culture, particularly of fashion and dress. This article is the first to undertake a qualitative and quantitative analysis of the wardrobe accounts of Queen Anne, situating her consumption within the context of the eighteenth‐century fashion ...
Sarah A. Bendall
wiley +1 more source
Preemptive Entry and Technology Diffusion: The Market for Drive‐In Theaters
The RAND Journal of Economics, EarlyView.ABSTRACT This article studies entry preemption in new industries. We first test a key prediction of dynamic entry games: Entry preemption is most relevant in intermediate‐sized markets, where firms face highest uncertainty about future entry. Using US drive‐in theater market (1945–1957) data, we find robust evidence for this non‐monotonic relationship ...
Ricard Gil +3 more
wiley +1 more source
“Rebranding” Natriuretic Peptides [PDF]
Clinical Chemistry, 2020 James L, Januzzi, Nasrien E, Ibrahim
openaire +2 more sources
The Incidence of Coarse Certification: Evidence From the ENERGY STAR Program
The RAND Journal of Economics, EarlyView.ABSTRACT A coarse certification provides simple but incomplete information. Its rationale is to help consumers trade off dimensions of quality that are complex and lack salience. In imperfectly competitive markets, it may induce excess bunching at the certification requirement, crowd out quality, and facilitate price discrimination. Who will ultimately
Sébastien Houde
wiley +1 more source
ALIGNING THE BRAND IDENTITY AND BRAND IMAGEAFTER REBRANDING [PDF]
Management & Marketing, 2016 The brand identity and brand image are two concepts used extensively in positioning. Many brands underwent a rebranding process attempting to improve their positioning. The rebranding process can bring minor changes or substantial changes.
Cătălin Mihail BARBU
doaj
Re-branding Colombia through Urban Transformation and Rural Regional Marketing
International Studies: Interdisciplinary Political and Cultural Journal, 2019 Colombia is now projecting a new, positive image to the world after overcoming a past characterised by politically inspired guerrilla warfare and violent conflict with narco-trafficking cartels which had ravaged the country for decades.
Norberto Muñiz Martínez
doaj +1 more source
On 3‐MMC: A Cathinone I Have Come to Know and Love
Anthropology of Consciousness, EarlyView.ABSTRACT This article attempts to complicate the mythology of a compound in a state of becoming. I will trace lightly its origins as a cultural disruptor and how I am implicated in this imperative. Introducing you to 3‐MMC will require multiple modes of storytelling and taking of liberties, drawing on literature reviews, practice‐based research, prose,
Carmen Ostrander
wiley +1 more source
, 2022 En l’actualitat, nombrosos contexts socioeconòmics, culturals i mediambientals estan donant una nova forma a com les empreses seran i hauran d’actuar en un futur pròxim. Aquest fet també s’ha traslladat al sector automobilístic, on el passat mes de juny de 2021 la Comissió Europea va aprobar un paquet de mesures anomenat “Fit For 55”, el qual amb totes
openaire +1 more source
, 2023 This presentation explores the why and the how behind the latest RNP's rebranding. The presentation was delivered during the meeting of the Special Interest Group on Marketing and Communications (SIG-marcomms) at TNC23 in Tirana, Albania.
openaire +2 more sources