Results 51 to 60 of about 9,180 (252)

Use and Perceptions of Large Language Models Among Dental Students: Implications for Dental Education

open access: yesJournal of Dental Education, EarlyView.
ABSTRACT Purpose This study aimed to quantify the prevalence and use cases of large language models (LLMs) among dental students, estimate perceived usefulness (learning enhancement; time saved), characterize concerns (accuracy, ethics/integrity, appropriateness), and derive actionable implications for curriculum and clinical training.
Dhruv Khurana   +5 more
wiley   +1 more source

Rebranding Theoretical Aspects

open access: yes, 2018
The article analyzes rebranding definitions, rebranding advantages and disadvantages, rebranding case analysis. Rebranding is a calculated business solution. This is a deliberate decision to improve the reputation and image of your business.
Margarita Išoraite
core   +1 more source

Rebranding as a way of company long-lasting existence in the market [PDF]

open access: yesMarketing i Menedžment Innovacij, 2011
In the article the authors investigate the essence of rebranding and experience in it by companies in modern market conditions, reasons, tasks, methods of its conducting.
S.M. Makhnusha, O.V. Oleynik
doaj  

E-mail Marketing: Caso de Estudo InnovAction

open access: yesJournal of Digital Media & Interaction, 2018
E-mail marketing is a digital marketing channel that enables communication between companies and their customers or future/new customers. In a world where social media are more present than ever in our everyday lives, it was expected that e-mail ...
Marta Gomes   +2 more
doaj   +1 more source

The Long and Short of It: A Warmth‐Based Explanation of the Effects of Brand Name Length on Brand Equity

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Despite a consensus that shorter (vs. longer) brand names positively influence consumer mindset metrics, the mechanisms driving this influence remain unclear, as does the effect of brand name length on brands' financial performance. This article helps fill these literature gaps.
Ammara Mahmood, Jonathan Luffarelli
wiley   +1 more source

Consumer reactions to rebranding strategy in emerging markets: evidence from the tunisian retail sector and the “promogro” to “MG maxi” transition

open access: yesCogent Business & Management
This article examines how consumers evaluate retailer rebranding strategies, with a specific focus on the rebranding of “Promogro” to “MG Maxi” in Tunisia.
Ahmed Kannou, Kaouther Saied Ben Rached
doaj   +1 more source

Technical wildness: Modernity, romanticism, and the technocratic turn in Scottish rewilding

open access: yesPeople and Nature, EarlyView.
Abstract Technical wildness is a new and increasingly influential culture of nature. This paper marks its emergence in Scotland in the early 2020s. Focusing on Scotland's rapidly evolving land management sector, the paper traces how private rewilding companies position science‐led land management and natural capital markets as the most effective ...
Theo Stanley
wiley   +1 more source

Rebranding: a Case Study Approach [PDF]

open access: yes, 2005
The primary objective of this study is to explore how and why companies implement rebranding campaigns. The study stemmed from a realisation by the author that the area of rebranding is very much under-researched academically although anecdotal evidence ...
Size, Maria
core   +1 more source

Nature‐based solutions for protected area governance: A systematic review

open access: yesPeople and Nature, EarlyView.
Abstract Nature‐based solutions (NBSs) have been introduced as an effective approach for climate change resilience and a set of actions to conserve, restore and sustainably manage natural or modified ecosystems, while simultaneously providing benefits to human well‐being and biodiversity.
Ghader Arabi   +2 more
wiley   +1 more source

Rebranding of TV Channel Domashny

open access: yesRUDN Journal of Studies in Literature and Journalism, 2012
In this article we are discussing rebranding of Russian TV Channel Domashny: alternatives of logotypes and programs content of TV Channel. Successful rebranding let the channel move to a new level of development, attract attention of new clients and ...
O Yu Nelikaeva
doaj  

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