Results 41 to 50 of about 33,554 (259)
Economic Anthropology, EarlyView.ABSTRACT In the Chinese kimchi industry, manufacturers employ product names, photographs, and logistical strategies to promote their kimchi's “Koreanness.” So, what makes their kimchi “Korean,” and how does its Koreanness formulate kimchi's commodity value?
Heangjin Park
wiley +1 more source
Cogent Business & ManagementThis article examines how consumers evaluate retailer rebranding strategies, with a specific focus on the rebranding of “Promogro” to “MG Maxi” in Tunisia.
Ahmed Kannou, Kaouther Saied Ben Rached
doaj +1 more source
Heritage, 2021 The current research examines the transformation of the rural and urban landscape during the Ottoman Period across modern Greek territory and the relationship between those changes and the cultural as well as political perceptions of the Ottoman elites ...
Konstantinos Moraitis +2 more
doaj +1 more source
Shaping expectations, losing flexibility: A study of CEO promises as strategic communication tools
Strategic Management Journal, EarlyView.Abstract Research Summary CEO promises are powerful but understudied communication tools. We develop a dual‐mechanism framework theorizing that while CEO promises elevate stakeholder expectations, they simultaneously constrain strategic flexibility. We argue that CEO promise‐making is shaped by two competing pressures: making more promises when the ...
Majid Majzoubi +2 more
wiley +1 more source
Positioning the Destination Product-Can Regional Tourist Boards Learn from Private Sector Practice? [PDF]
, 1998 This article examines the role of positioning in the marketing of a tourism destination. The study focuses on the current positioning strategies pursued by the Regional Tourist Boards (RTBs) in England.
Connell J. +9 more
core +1 more source
Rebranding of TV Channel Domashny
RUDN Journal of Studies in Literature and Journalism, 2012 In this article we are discussing rebranding of Russian TV Channel Domashny: alternatives of logotypes and programs content of TV Channel. Successful rebranding let the channel move to a new level of development, attract attention of new clients and ...
O Yu Nelikaeva
doaj
Jurnal Administrasi BisnisBinong Jati is one of the creative tourism urban villages created by the Bandung city administration as part of a program to boost the tourism industry.
Primaura Meiracaesara Allikanaya +1 more
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From armed roots to airline routes in South America: A dual imprinting perspective
Strategic Management Journal, EarlyView.Abstract Reserch Summary We propose that founding partner relationships can leave distinct imprints on organizations that differ in durability and in how they respond to subsequent changes involving the founding partner. Examining South American airlines founded between 1919 and 1984, we argue and find that such relationships simultaneously create an ...
Kunyuan Qiao +2 more
wiley +1 more source
Rebranding the Serbian Armed Forces [PDF]
Војно дело, 2014 The power of brands is very high, so it is important to know how they work; how they are managed; how they are created and maintained; why some are successful, and others are not.
Dašić Dejan
doaj +1 more source
The Archives Governance in Conditions of Archive Fund Digitization
Socio-Cultural Management Journal, 2021 Introduction. The scientific and technical progress processes in the 21st century led to a state strategy formation for the general digitization of the whole country.
Дар’я Василенко +2 more
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