Results 41 to 50 of about 1,571 (219)

Rebranding of TV Channel Domashny

RUDN Journal of Studies in Literature and Journalism, 2012
In this article we are discussing rebranding of Russian TV Channel Domashny: alternatives of logotypes and programs content of TV Channel. Successful rebranding let the channel move to a new level of development, attract attention of new clients and ...
O Yu Nelikaeva
doaj  

Merajut Asa Kita (Knitting Our Hope): The Role of Rebranding in Developing Binong Jati Tourism Urban Village Brand Image

Jurnal Administrasi Bisnis
Binong Jati is one of the creative tourism urban villages created by the Bandung city administration as part of a program to boost the tourism industry.
Primaura Meiracaesara Allikanaya, Daniel Hermawan   +1 more
doaj   +1 more source

BRAND COMMUNICATION OF TOURIST DESTINATIONS DURING THE COVID-19 PANDEMIC

Russian Studies in Culture and Society, 2022
This article explores the effective practices of brand communications of tourist destinations during the pandemic. The relevance of the chosen topic is due to the economic crisis caused by the pandemic and, as a consequence, the need to revise the brand ...
Iulia V. Berval, Guzel R. Karimova
doaj   +1 more source

Sustainable Tourism and Projectification: Evidence from South‐Eastern Italy

The Political Quarterly, EarlyView.
Abstract This article examines how public policy can be used to promote local tourism and steer it towards sustainability. It uses the municipality of Lecce—a medium‐sized city in south‐eastern Italy—and the broader Salento region as a critical case study, drawing on descriptive statistics, administrative data on local policy projects promoting culture
Lorenzo Mascioli
wiley   +1 more source

Conceptual colour: race, economic knowledge, and the anthropology of financialization De la couleur comme concept : race, connaissances économiques et anthropologie de la financiarisation

Journal of the Royal Anthropological Institute, EarlyView.
Economic anthropologists now carry out fieldwork in settings for which the ethnographic method was never designed, amongst powerful financial actors who are notoriously difficult to access, and in contexts which transcend geographical boundaries. This has engendered a re‐orientation of anthropology, to consider not only the economic lives of people but
Kimberly Chong
wiley   +1 more source

THE CHAINMAKER: How Intermediaries Sustain Urban Policy Initiatives over Time

International Journal of Urban and Regional Research, EarlyView.
Abstract Practitioners implementing urban climate initiatives are frequently faced with the intermittent nature of urban projects and the short‐termism of policy experiments. In this conjuncture, understanding how urban transformations are advanced necessitates grasping how small‐scale efforts are carried forward or sustained despite these brief time ...
HANNA HILBRANDT, ERANDI BARROSO OLMEDO, FRITZ‐JULIUS GRAFE   +2 more
wiley   +1 more source

The Strengthening of Region Competitiveness by Implementing City Branding in Yogyakarta

Jurnal Bina Praja, 2017
This study is about City Branding. This research is motivated by the potential of City Branding creation as a way to improve regional competitiveness.
Mercy Pasande, Adi Suhendra
doaj   +1 more source

AN URBAN MARKETPLACE UNDER PRESSURE: The Steady Gentrification Process of Porta Palazzo (Turin) Through the Eyes of Market Sellers and Policy Makers

International Journal of Urban and Regional Research, EarlyView.
Abstract Marketplaces, crucial sites for low‐income populations as sources of affordable goods and social interaction, are at a critical juncture. They are experiencing decline due to the rise of shopping centres and neglect by public authorities, while at the same time being rediscovered as tourist attractions, sources of profit and tools for urban ...
Francesca Ru
wiley   +1 more source

BEHIND THE FACES OF AESTHETICIZED URBANISM IN TUNXI, CHINA

International Journal of Urban and Regional Research, EarlyView.
Abstract Urban policy in China has become increasingly predicated on securing an approved aesthetic that reflects ideological campaigns and political programmes. In highlighting the role of the aesthetic in Chinese urbanism, this article argues that the party‐state draws on an aesthetic palette that places the contemporary urban landscape in a ...
Yanpeng Jiang, Paul Waley, Asa Roast
wiley   +1 more source

PRECARIZED AGEING‐IN‐PERIFERIA: Low‐Income Older Adults in a Transforming Neighbourhood

International Journal of Urban and Regional Research, EarlyView.
Abstract In this article we investigate how intersecting forms of precarity shape the everyday practices of ageing‐in‐place developed by low‐income older adults in Via Milano, a historically segregated yet rapidly transforming neighbourhood in Brescia, northern Italy. We draw on qualitative and ethnographic research to examine how diverse urban changes—
Marco Alioni, Barbara Badiani
wiley   +1 more source