Results 21 to 30 of about 9,180 (252)
Неофилология, 2023 In a situation of intensive changes in society, the conditions for the functioning of companies change dramatically, and there is a need to transform the existing brand. In 2022, the reaction of domestic glossy publications to the objective conditions of
E. A. Zvereva
doaj +1 more source
Makna Konotasi Rebranding Logo TVRI
Mudra: Jurnal Seni Budaya, 2020 Tulisan ini dibuat guna memahami makna konotasi pada tanda serta pesan komunikasi visual yang terkandung dalam rebranding logo TVRI. Bagi desainer komunikasi visual, mempelajari dan memanfaatkan semiotika komunikasi visual untuk memahami tanda verbal dan
Sumbo Tinarbuko
doaj +1 more source
The effect of rebranding on brand image and its impact on customer loyalty on Gojek
JPPI (Jurnal Penelitian Pendidikan Indonesia), 2022 This study aims to determine the effect of Rebranding on brand image and customer loyalty to Gojek. The data used are primary data from questionnaires distributed to 214 UNSADA student respondents who used Gojek services in the past year.
Firsan Nova
doaj +1 more source
, 2015 This dissertation extends the limited extant research on rebranding. Despite the high costs and influential marketplace implications associated with rebranding, brand research has largely ignored this brand strategy and consumer responses.
Liu, Richie
core +4 more sources
Benchmarking and Rebranding a Handcraft Brand
, 2021 Brand management is a complex and dynamic process, playing an important role in the competitiveness of companies. The main purpose of this work was to carry out a benchmarking and develop the rebranding of a Portuguese handicraft brand to improve its ...
Sérgio Dominique-Ferreira +8 more
core +1 more source
Cogent Business & Management, 2018 The study examined whether or not the rebranding activities in the Ghanaian banking industry, had any influence on customers’ perception on service quality, their level of satisfaction and their level of loyalty.
Bylon Abeeku Bamfo +2 more
doaj +1 more source
Journal des anthropologues, 2022 Informed by a four-year ethnographic study at the University of Galway (Ireland), this paper examines gender equality, internationalisation, and precarity, contested terrains in higher education today. As a Brazilian scholar carrying out research in a European context, I perceive and discuss the relationship between global extractivist processes and ...
openaire +1 more source
Asia Marketing Journal, 2014 Corporate rebranding has been evident in the qualitative corporate rebranding studies as an imposed organizational change that induces mixed reactions and ambivalent attitudes among consumers.
Grace Ing Phang
doaj +1 more source
Peranan Public Relations dalam Rebranding TVRI untuk Membentuk New Image
JKG (Jurnal Komunikasi Global), 2020 Indonesian state-run television (TVRI) is a state-owned public broadcasting institution that aired since August 24, 1962. However, along with media development, TVRI has been largely abandoned by Indonesians.
Meinati Fajar Rizki
doaj +1 more source
CORPORATE REBRANDING FRAMEWORK BY CGV CINEMAS (CORPORATE REBRANDING FRAMEWORK OLEH CGV CINEMAS)
Edutech, 2018 . The purpose of research are to determine the stages of analysis, planning and eval-uation of corporate rebranding framework of CGV Blitz to be CGV Cinemas. This research uses descriptive method with qualitative data type. Data collection method used in
Silka Khairunnisa +2 more
doaj +1 more source