Results 21 to 30 of about 1,577 (218)

Operationalizing Circular Supply Chain Management: Scale Development and Empirical Validation

Business Strategy and the Environment, EarlyView.
ABSTRACT This study addresses the conceptual fragmentation and the lack of a measurement tool in circular supply chain management (CSCM), a field in which confusion with traditional sustainability strategies limits operational progress. The objective is to develop and validate a measurement instrument capable of capturing the transition toward the ...
José Moyano‐Fuentes, Sebastián Bruque‐Cámara, Noelia García‐Buendía, María Isabel Roldán‐Bravo, Diéssica de Oliveira‐Dias, Juan Manuel Maqueira‐Marín   +5 more
wiley   +1 more source

Wpływ rebrandingu wizualnego marki na zachowania konsumenckie

Zarządzanie Mediami
This article examines the phenomenon of rebranding and its impact on consumer attitudes and opinions.
Anna Czernecka
doaj   +1 more source

Sustainable Luxury: Understanding Consumer Responses to Purpose‐Driven Brand Strategies

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The study examines the dilemma faced by consumers in balancing the concepts of sustainability and luxury in the context of self‐gifting. The research is based on the Affect‐Behavior‐Cognition (ABC) framework and the Consumer‐Brand Identification (CBI) theory, which seeks to understand how the perceived sustainability–luxury fit and brand ...
Subhajit Pahari, Munmun Patra, Kiran Menghani, Park Thaichon   +3 more
wiley   +1 more source

A Study on Workforce Requirements at Besgrade Products Sdn. Bhd.

Journal of Business Management and Accounting, 2015
The Malaysian timber industry is a competitive industry that has the potential to grow. Since most of the production in this industry is for the export market, the global economic conditions and competition from other producing countries will ...
Russayani Ismail, Nor Idayu Mahat, Lim Hock Eam, Norizan Hj Azizan, Norhana Shaibatul Khadri   +4 more
doaj   +1 more source

Micro, Small, and Medium Enterprises (MSMEs) Rebranding

Jurnal Pemberdayaan Masyarakat Madani, 2022
Micro, Small, and Medium Enterprises (MSMEs) have great potential to drive the country's economy, especially in developing countries like Indonesia. However, many views often reveal that MSMEs have low competitiveness.
Dienni Ruhjatini Sholihah, Alnisa Min Fadlillah, Mira Rahmi   +2 more
doaj   +1 more source

Use and Perceptions of Large Language Models Among Dental Students: Implications for Dental Education

Journal of Dental Education, EarlyView.
ABSTRACT Purpose This study aimed to quantify the prevalence and use cases of large language models (LLMs) among dental students, estimate perceived usefulness (learning enhancement; time saved), characterize concerns (accuracy, ethics/integrity, appropriateness), and derive actionable implications for curriculum and clinical training.
Dhruv Khurana, Amani Rashed, Zina Tambil, Anthony Firek, Pranav Parasher, Sonam Khurana   +5 more
wiley   +1 more source

E-mail Marketing: Caso de Estudo InnovAction

Journal of Digital Media & Interaction, 2018
E-mail marketing is a digital marketing channel that enables communication between companies and their customers or future/new customers. In a world where social media are more present than ever in our everyday lives, it was expected that e-mail ...
Marta Gomes, Dora Simões, Arnaldo Santos   +2 more
doaj   +1 more source

Climate‐Smart Destination Marketing and Community‐Based Tourism for Socio‐Economic Revitalization in Degraded Landscapes

Land Degradation &Development, EarlyView.
ABSTRACT As the global tourism industry confronts the existential imperatives of the Anthropocene, the remediation of degraded landscapes through regenerative economic models has emerged as a critical frontier in sustainability science. This research presents a rigorous empirical examination of the “restoration–revenue” paradigm, investigating the ...
Xin Sui, Tianchang Chen
wiley   +1 more source

Assessment and support of the digitalization of businesses in Europe during and after the COVID‐19 pandemic

Regional Science Policy &Practice, EarlyView., 2023
Abstract The COVID‐19 pandemic in 2020–2021 has created an unprecedented incentive to digitize firms. This paper aims to explore how European companies may have responded to COVID‐19 through digitalization. An online survey of experts from 22 European countries showed that software technologies supporting online meetings, remote working and e‐commerce ...
Wojciech Dyba, Eleonora Di Maria
wiley   +1 more source

Visual Identity and Rebranding

Marketing of Scientific and Research Organizations, 2015
The goal of this article is to highlight the essence of visual identification and rebranding, as well as to discuss elements of corporate identity, which are subject to revitalization in the process of refreshing the image of a brand. In the first part the article the analysis of the term visual identification is conducted.
openaire   +2 more sources