Results 11 to 20 of about 9,180 (252)
REBRANDING ON THE CONSUMER MARKET [PDF]
Ekonomìčnij Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu Ukraïni "Kiïvsʹkij Polìtehnìčnij Institut", 2016 Degree of knowledge and researchers in the scientific literature about trademark rebranding is investigated in the article. The place of rebranding in a marketing strategy is analysed.
О. Ю. Гнідіна +1 more
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Visual Identity and Rebranding
Marketing of Scientific and Research Organizations, 2015 The goal of this article is to highlight the essence of visual identification and rebranding, as well as to discuss elements of corporate identity, which are subject to revitalization in the process of refreshing the image of a brand. In the first part the article the analysis of the term visual identification is conducted.
Katarzyna Wrona, Wrona Katarzyna
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CORPORATE REBRANDING OF GRAMEDIA STORE (CORPORATE REBRANDING DI GRAMEDIA STORE)
Edutech, 2016 . The purposes of this research are to determine the stages of analysis, planning, and evaluation of corporate rebranding process of Gramedia Book Store to be Gramedia Store to rise stakeholder’s awareness. The method used is descriptive qualitative with
Natasha Helena Kairupan +2 more
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Research in Hospitality Management, 2022 The purpose of this study is to provide a better insight into the impact of rebranding on stakeholders; the case for this study is the rebranding of the Hotel Management School (HMS).
Anna Spenkelink +2 more
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Rebranding of OLX Ad Service Platform
Eurasian Journal of Economic and Business Studies, 2021 The report describes the methodology for conducting marketing research, and records the results of the work done. All the knowledge gained about the topic of rebranding is described in the literature review.
Aizhana Maldynova +2 more
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Fields, 2021 Rebranding strategies are fundamental to counteracting economic degeneration and improving inter-city competitiveness of urban areas. Iconic architecture is often associated with brand identity in this context.
Stacey Barratt
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Consumer responses to rebranding to address racism.
PLoS ONE, 2023 In 2020, following the death of George Floyd and the renewed national focus on racism, many food brands with racist names and packages announced they would rebrand. Brands differed in their extent of rebranding (some only removed an image, whereas others
Maria Kalaitzandonakes +2 more
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THE EFFECTS OF SERVICE QUALITY AND CORPORATE REBRANDING ON BRAND IMAGE, CUSTOMER SATISFACTION, BRAND EQUITY AND CUSTOMER LOYALTY: STUDY IN ADVERTISING COMPANY AT TVONE [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2016 The purpose of this study was to analyze the effects of service quality on brand image, service quality on customer satisfaction, service quality on brand equity, service quality on customer loyalty, corporate rebranding on brand image, corporate ...
Chaniago A.
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STRATEGI REBRANDING PESONNA HOTEL TEGAL MENJADI KHAS HOTEL TEGAL [PDF]
, 2023 Mei Wulandari, 2219500029. 2023. “Strategi Rebranding Pesonna Hotel Tegal Menjadi Khas Hotel Tegal”. Pembimbing I: Dra. Hj. Oemi Hartati, M.I.Kom Pembimbing II: Ike Desi Florina, M.I. Kom. Program Studi Ilmu Komunikasi.
Mei Wulandari, 2219500029. 2023. “Strategi Rebranding Pesonna Ho, .
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Informasi, 2020 This paper explains how the process of rebranding the logo of the Directorate General of Taxes (DGT) of the Republic of Indonesia carried out by DGT public relations in shaping the image by displaying the cultural values of the Ministry of Finance.
Febri Noviardi +2 more
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