Results 11 to 20 of about 1,571 (219)

Peranan Public Relations dalam Rebranding TVRI untuk Membentuk New Image

open access: yesJKG (Jurnal Komunikasi Global), 2020
Indonesian state-run television (TVRI) is a state-owned public broadcasting institution that aired since August 24, 1962. However, along with media development, TVRI has been largely abandoned by Indonesians.
Meinati Fajar Rizki
doaj   +1 more source

Rebranded university

open access: yesJournal des anthropologues, 2022
Informed by a four-year ethnographic study at the University of Galway (Ireland), this paper examines gender equality, internationalisation, and precarity, contested terrains in higher education today. As a Brazilian scholar carrying out research in a European context, I perceive and discuss the relationship between global extractivist processes and ...
openaire   +1 more source

CORPORATE REBRANDING FRAMEWORK BY CGV CINEMAS (CORPORATE REBRANDING FRAMEWORK OLEH CGV CINEMAS)

open access: yesEdutech, 2018
. The purpose of research are to determine the stages of analysis, planning and eval-uation of corporate rebranding framework of CGV Blitz to be CGV Cinemas. This research uses descriptive method with qualitative data type. Data collection method used in
Silka Khairunnisa   +2 more
doaj   +1 more source

PEMBENTUKAN BRAND LOYALTY MELALUI REBRANDING DAN RATIONAL APPEALS

open access: yesJurnal Ekonomi dan Bisnis, 2017
In the competitive telecomunication industry, brand loyalty has become an important issue. Strong brand and marketing activity are becoming one of the critical levers for company’s differentiation and successed.
Dewi Zahrotul Munifa Dila
doaj   +1 more source

The rebranding of neoliberalism [PDF]

open access: yesEducational Philosophy and Theory, 2020
Writing more than a century apart, the French political scientist Alexis de Tocqueville and the British historian of ideas Isaiah Berlin pointed to an interesting phenomenon that seems to dominate ...
openaire   +1 more source

Food Packaging Rebranding Assistance for Vegetable Products of OkeFarm Neglasari Women Farmer Group

open access: yesEngagement: Jurnal Pengabdian Kepada Masyarakat, 2022
Packaging is one of the aspects that affecting the trust of consumers to a product. As a small enterprise, OkeFarm Neglasari Women Farmer had no packaging expert.
Dimas Bayu Pinandoyo   +2 more
doaj   +1 more source

The Rebranding Process in Service Organizations: Influence Patterns of Core Service Characteristics

open access: yesAdministrative Sciences
Rebranding has emerged as a complex organizational phenomenon, particularly in service contexts where value is created through interactive and process-based relationships.
Nebojša Novaković   +5 more
doaj   +1 more source

Corporate Rebranding and Its Meaning – Theory Perspective

open access: yesProblemy Zarządzania, 2021
Purpose: The purpose of this article is to introduce the theoretical conditions related to corporate rebranding issues – in the perspective of marketing theory, management theory and organizational theory, through literature analysis (both Polish and ...
Barbara Mróz-Gorgoń, Michael Haenlein
doaj   +1 more source

Rebranding : [PDF]

open access: yes
Este proyecto consiste en un rediseño de Jaal Jao (Jaal Jao, s.f.), una pequeña marca mexicana de cervezas artesanas situada en Puerto Escondido, Oaxaca. Este trabajo surge tras explorar diferentes opciones de rediseño, gracias a un proceso inicial de búsqueda en plataformas digitales como TikTok e Instagram, de empresas dispuestas a colaborar y ...
openaire   +2 more sources

CORPORATE REBRANDING OF GRAMEDIA STORE (CORPORATE REBRANDING DI GRAMEDIA STORE)

open access: yesEdutech, 2016
. The purposes of this research are to determine the stages of analysis, planning, and evaluation of corporate rebranding process of Gramedia Book Store to be Gramedia Store to rise stakeholder’s awareness. The method used is descriptive qualitative with
Natasha Helena Kairupan   +2 more
doaj   +1 more source

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