Results 31 to 40 of about 33,554 (259)
Opposing consensus science through scholarly practices: The role of claims maintenance
Journal of the Association for Information Science and Technology, EarlyView.Abstract This study examines how three US‐based communities who oppose consensus science produce and disseminate scholarly‐like artifacts: pro‐life activists, Young Earth Creationists, and Anthropogenic Climate Crisis skeptics. Prior research shows that industry‐ or church‐backed advocacy campaigns often generate claims supported by these communities ...
Irene V. Pasquetto +3 more
wiley +1 more source
Human Resource Development Quarterly, EarlyView.ABSTRACT Talent management involves the systematic planning, acquisition, development, performance management, engagement, and retention of employees identified as “talent.” Little is known about the relationship between organizations' talent perspectives and talent management practices.
Amro Aljbour, Erica French, Muhammad Ali
wiley +1 more source
Corporate Rebranding and Its Meaning – Theory Perspective
Problemy Zarządzania, 2021 Purpose: The purpose of this article is to introduce the theoretical conditions related to corporate rebranding issues – in the perspective of marketing theory, management theory and organizational theory, through literature analysis (both Polish and ...
Barbara Mróz-Gorgoń, Michael Haenlein
doaj +1 more source
Journal of Dental Education, EarlyView.ABSTRACT Purpose This study aimed to quantify the prevalence and use cases of large language models (LLMs) among dental students, estimate perceived usefulness (learning enhancement; time saved), characterize concerns (accuracy, ethics/integrity, appropriateness), and derive actionable implications for curriculum and clinical training.
Dhruv Khurana +5 more
wiley +1 more source
Rebranding as an assessment of brand management strategy: the case of Malaysian Government linked companies (GLCS) / Rosni Jaafar [PDF]
, 2013 This is an exploratory study about organisations using rebranding as a brand management strategy in Malaysia. It aims to identify motivations or reasons for companies to undertake the rebranding exercise and to determine the stages in the rebranding ...
Jaafar, Rosni
core
Rebranding as a way of company long-lasting existence in the market [PDF]
Marketing i Menedžment Innovacij, 2011 In the article the authors investigate the essence of rebranding and experience in it by companies in modern market conditions, reasons, tasks, methods of its conducting.
S.M. Makhnusha, O.V. Oleynik
doaj
Turning the Tables: Leveraging Purpose as a Strategic Advantage for SMEs
Strategic Change, EarlyView.ABSTRACT When executed well, purpose can become a transformative force, turning a business into a breakout success. Despite the wave of purpose‐driven businesses in recent years, the concept of purpose remains underdeveloped. Purpose is a core component of business models but is difficult to retrofit into large corporations, which makes it especially ...
Klaus Heine, Glyn Atwal, Sonja Sperber
wiley +1 more source
Public Administration and Development, EarlyView.ABSTRACT This article explores the management adaptation strategies non‐governmental organizations (NGOs) managers employ in order to operate in repressive political environments. It answers the question: how do NGO managers initiate, manage and sustain internal change when the political/regulatory environment changes?
Charles Kaye‐Essien +2 more
wiley +1 more source
Regional Science Policy &Practice, EarlyView., 2023 Abstract The COVID‐19 pandemic in 2020–2021 has created an unprecedented incentive to digitize firms. This paper aims to explore how European companies may have responded to COVID‐19 through digitalization. An online survey of experts from 22 European countries showed that software technologies supporting online meetings, remote working and e‐commerce ...
Wojciech Dyba, Eleonora Di Maria
wiley +1 more source
Assessing the impact of rebranding activities on customer-based brand equity: Evidence from Vietnamese enterprises [PDF]
Innovative MarketingType of the article: Research Article AbstractThe aim of this study is to examine the impact of rebranding, which includes three key activities: repositioning, redesign, and relaunching on the four fundamental pillars of brand equity: brand awareness ...
Thuy Dao Cam +5 more
doaj +1 more source