Results 31 to 40 of about 1,571 (219)
Visual Identity and Rebranding
Marketing of Scientific and Research Organizations, 2015 The goal of this article is to highlight the essence of visual identification and rebranding, as well as to discuss elements of corporate identity, which are subject to revitalization in the process of refreshing the image of a brand. In the first part the article the analysis of the term visual identification is conducted.
openaire +2 more sources
Public Administration and Development, EarlyView.ABSTRACT This article explores the management adaptation strategies non‐governmental organizations (NGOs) managers employ in order to operate in repressive political environments. It answers the question: how do NGO managers initiate, manage and sustain internal change when the political/regulatory environment changes?
Charles Kaye‐Essien +2 more
wiley +1 more source
Rebranding as a way of company long-lasting existence in the market [PDF]
Marketing i Menedžment Innovacij, 2011 In the article the authors investigate the essence of rebranding and experience in it by companies in modern market conditions, reasons, tasks, methods of its conducting.
S.M. Makhnusha, O.V. Oleynik
doaj
Technical wildness: Modernity, romanticism, and the technocratic turn in Scottish rewilding
People and Nature, EarlyView.Abstract Technical wildness is a new and increasingly influential culture of nature. This paper marks its emergence in Scotland in the early 2020s. Focusing on Scotland's rapidly evolving land management sector, the paper traces how private rewilding companies position science‐led land management and natural capital markets as the most effective ...
Theo Stanley
wiley +1 more source
Sustainable Development, EarlyView.ABSTRACT Global decarbonization has positioned lithium as a strategic mineral for electric vehicles, battery storage, and low‐carbon development. Yet its extraction raises serious environmental, political, and justice concerns that complicate dominant narratives of clean energy progress.
Jacob Kwakye
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Regional Science Policy &Practice, EarlyView., 2023 Abstract The COVID‐19 pandemic in 2020–2021 has created an unprecedented incentive to digitize firms. This paper aims to explore how European companies may have responded to COVID‐19 through digitalization. An online survey of experts from 22 European countries showed that software technologies supporting online meetings, remote working and e‐commerce ...
Wojciech Dyba, Eleonora Di Maria
wiley +1 more source
Assessing the impact of rebranding activities on customer-based brand equity: Evidence from Vietnamese enterprises [PDF]
Innovative MarketingType of the article: Research Article AbstractThe aim of this study is to examine the impact of rebranding, which includes three key activities: repositioning, redesign, and relaunching on the four fundamental pillars of brand equity: brand awareness ...
Thuy Dao Cam +5 more
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Economic Anthropology, EarlyView.ABSTRACT In the Chinese kimchi industry, manufacturers employ product names, photographs, and logistical strategies to promote their kimchi's “Koreanness.” So, what makes their kimchi “Korean,” and how does its Koreanness formulate kimchi's commodity value?
Heangjin Park
wiley +1 more source
Cogent Business & ManagementThis article examines how consumers evaluate retailer rebranding strategies, with a specific focus on the rebranding of “Promogro” to “MG Maxi” in Tunisia.
Ahmed Kannou, Kaouther Saied Ben Rached
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The House of Lords and Devolution: Already a Chamber of the Nations and Regions?
The Political Quarterly, EarlyView.Abstract When it published its report in 2022, one of the main recommendations of the Brown Commission, established by the Labour Party to examine the future governance of the UK, was for the replacement of the House of Lords with an ‘assembly of the nations and regions’.
Adam Evans
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