Results 31 to 40 of about 9,180 (252)
PEMBENTUKAN BRAND LOYALTY MELALUI REBRANDING DAN RATIONAL APPEALS
Jurnal Ekonomi dan Bisnis, 2017 In the competitive telecomunication industry, brand loyalty has become an important issue. Strong brand and marketing activity are becoming one of the critical levers for company’s differentiation and successed.
Dewi Zahrotul Munifa Dila
doaj +1 more source
The impact of corporate rebranding on brand equity and firm performance
, 2019 Rebranding has become a very important strategic tool for companies wanting to succeed in this ever-competitive business world using the principles of rebranding.
Chiliya, N, Tobias, M.J, Nana, S
core +1 more source
The Rebranding Process in Service Organizations: Influence Patterns of Core Service Characteristics
Administrative SciencesRebranding has emerged as a complex organizational phenomenon, particularly in service contexts where value is created through interactive and process-based relationships.
Nebojša Novaković +5 more
doaj +1 more source
Food Packaging Rebranding Assistance for Vegetable Products of OkeFarm Neglasari Women Farmer Group
Engagement: Jurnal Pengabdian Kepada Masyarakat, 2022 Packaging is one of the aspects that affecting the trust of consumers to a product. As a small enterprise, OkeFarm Neglasari Women Farmer had no packaging expert.
Dimas Bayu Pinandoyo +2 more
doaj +1 more source
Understanding the Pitfalls of Corporate Rebranding
, 2007 Purpose – While the corporate rebranding momentum is accelerating, corporate decisions are not currently informed by strong theory and academic research in this area.
Andriopoulos, C. +3 more
core +1 more source
Este proyecto consiste en un rediseño de Jaal Jao (Jaal Jao, s.f.), una pequeña marca mexicana de cervezas artesanas situada en Puerto Escondido, Oaxaca. Este trabajo surge tras explorar diferentes opciones de rediseño, gracias a un proceso inicial de búsqueda en plataformas digitales como TikTok e Instagram, de empresas dispuestas a colaborar y ...
openaire +2 more sources
Operationalizing Circular Supply Chain Management: Scale Development and Empirical Validation
Business Strategy and the Environment, EarlyView.ABSTRACT This study addresses the conceptual fragmentation and the lack of a measurement tool in circular supply chain management (CSCM), a field in which confusion with traditional sustainability strategies limits operational progress. The objective is to develop and validate a measurement instrument capable of capturing the transition toward the ...
José Moyano‐Fuentes +5 more
wiley +1 more source
Wpływ rebrandingu wizualnego marki na zachowania konsumenckie
Zarządzanie MediamiThis article examines the phenomenon of rebranding and its impact on consumer attitudes and opinions.
Anna Czernecka
doaj +1 more source
BRAND COMMUNICATION OF TOURIST DESTINATIONS DURING THE COVID-19 PANDEMIC
Russian Studies in Culture and Society, 2022 This article explores the effective practices of brand communications of tourist destinations during the pandemic. The relevance of the chosen topic is due to the economic crisis caused by the pandemic and, as a consequence, the need to revise the brand ...
Iulia V. Berval, Guzel R. Karimova
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The circular economy, dominated by capitalocentric, technocentric, and eco‐modernist discourses, risks perpetuating systemic injustice because of its limited consideration of the social and of what is possible. In this article, we examine how social justice can be embedded into circular business models (CBMs)—key drivers of the circular ...
Fernando C. Lit +3 more
wiley +1 more source