Results 231 to 240 of about 8,204 (250)
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Why Teams Rebrand: Uncovering the Motives and Process of Team Rebranding Initiatives
Journal of Applied Sport Management, 2018While rebranding is very common in professional sport, little research has been devoted to this topic. In particular, no studies have examined the reasons why teams decide to make changes to their names, logos, and/or colors, and the process they go through while doing so.
Galen Clavio +3 more
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Rebranding “Community Mental Health”
Community Mental Health Journal, 2015What do we mean by ‘‘Community Mental Health’’; what does it mean to be a ‘‘Community Psychiatrist’’? One assumes these are easy questions to answer, but the responses are not as simple as they may seem. Let’s start with some simple history: Community mental health as a term originated over 50 years ago.
Kenneth Minkoff, Kenneth Minkoff
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Corporate Rebranding: An Integrative Review of Major Enablers and Barriers to the Rebranding Process
International Journal of Management Reviews, 2013In the field of corporate rebranding, which is an emerging area of research, the literature consists largely of descriptive case studies that are scattered across diverse contexts. These studies take divergent theoretical perspectives that often inform only aspects of rebranding, leaving researchers and managers without a comprehensive understanding of
Miller, Dale +2 more
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Rebranding to connect with the public
Gastrointestinal Nursing, 2010After 30 years of being known as the National Association for Colitis and Crohn's Disease, the charity has rebranded with a new working name, Crohn's and Colitis UK. This is a brave move during a recession and at a time when branding and fundraising are even more critical than ever.
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2019
China plays a variety of status games, sometimes emphasizing its status as an emerging great power and other times highlighting its status as a fragile developing country. The reasons for this are unclear. Drawing on original Chinese sources, social psychological theories, and international relations theories, this book provides a theoretically ...
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China plays a variety of status games, sometimes emphasizing its status as an emerging great power and other times highlighting its status as a fragile developing country. The reasons for this are unclear. Drawing on original Chinese sources, social psychological theories, and international relations theories, this book provides a theoretically ...
openaire +1 more source
Reviews in American History, 2013
Stereotypes have a bad name, but some are unavoidable and often helpful. Even so, they eventually outlive their usefulness, and this is now happening to the visual caricature of homeownership that Americans hold so dear. Hal- lowed and hackneyed, this image, descended from frontier farmhouse through 1950s ranch to modern McMansion, is of the free ...
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Stereotypes have a bad name, but some are unavoidable and often helpful. Even so, they eventually outlive their usefulness, and this is now happening to the visual caricature of homeownership that Americans hold so dear. Hal- lowed and hackneyed, this image, descended from frontier farmhouse through 1950s ranch to modern McMansion, is of the free ...
openaire +2 more sources
Twentieth-Century Literature, 2013
Women's Poetry and Popular Culture by Marsha Bryant Palgrave Macmillan, 2011. 235 pages Branding is, of course, about marketing. It is about packaging and advertising, about sales and consumption. It is, ultimately, about differentiation and classification, about drawing borders around a product and policing the margins of those boundary lines. "At its
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Women's Poetry and Popular Culture by Marsha Bryant Palgrave Macmillan, 2011. 235 pages Branding is, of course, about marketing. It is about packaging and advertising, about sales and consumption. It is, ultimately, about differentiation and classification, about drawing borders around a product and policing the margins of those boundary lines. "At its
openaire +2 more sources
Israel Studies Review, 2018
This article explores the trope of desert desolation in the Zionist state-building project. It traces the strategic uses of desolate imagery in the pioneer narrative (1880s–1920s), by the New Hebrew culture (1923–1948), during the ‘golden age’ of urban and regional planning (1948–1956), and through marketing the Negev desert town of Mitzpe Ramon to ...
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This article explores the trope of desert desolation in the Zionist state-building project. It traces the strategic uses of desolate imagery in the pioneer narrative (1880s–1920s), by the New Hebrew culture (1923–1948), during the ‘golden age’ of urban and regional planning (1948–1956), and through marketing the Negev desert town of Mitzpe Ramon to ...
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Techné: Research in Philosophy and Technology, 2017
Recent attempts to rename the geological epoch in which we live, now called the “Holocene,” have produced a number of impressive suggestions. Among these the leading contender at present is the “Anthropocene.” Despite its possible advantages, there are a number of reasons why this term is ultimately misleading and unhelpful in both philosophical and ...
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Recent attempts to rename the geological epoch in which we live, now called the “Holocene,” have produced a number of impressive suggestions. Among these the leading contender at present is the “Anthropocene.” Despite its possible advantages, there are a number of reasons why this term is ultimately misleading and unhelpful in both philosophical and ...
openaire +2 more sources